Directing the Future of the Film and TV Industry

Unlock Production Efficiency and Viewer Engagement with AI.

    AI-Powered Production and Data Analytics for Film and Television

    The film and television industry requires constant innovation to address the demand for high-quality, engaging content, while achieving key business objectives like increasing subscriber acquisition and retention. Studios and streaming services are turning to generative AI to accelerate production, streamline operations, and leverage data analytics to identify viewer trends, increase personalization, and inform business strategy. NVIDIA’s full-stack software and infrastructure continues to help make box office record-breakers, hit streaming television shows, and Academy Award-winning movies possible.

    Insights and Advancements in Media and Entertainment

    Discover how leaders in the industry are taking advantage of emerging technology to enhance real-time content creation.

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    Reshaping the Film and Television Industry with Generative AI

    Explore how generative AI opens up an entirely new creative playground for the Film and Television industry, accelerating VFX and CG pipelines, making professional tools accessible to established studios and independent filmmakers alike.

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    Solutions

    Accelerate Your Film and TV Workflows With NVIDIA

    Content Creation

    Accelerate creative workflows with generative AI.

    AI-enabled features are now available in all of the major content creation applications and renderers, and new generative AI toolsets are transforming the creative process. Use these AI-enabled tools to reduce repetitive tasks and quickly generate ideas and assets in a fraction of the time. Leverage generative AI to assist with creating text, dialogue, images, video, 3D models, textures, and HDRIs. Train custom foundation models, fine tune your existing models, or use pre-trained AI foundation models.  The possibilities have become limitless for AI-enhanced content creation..

    Explore How the Industry Is Using AI
    Explore the future of GPU Ray Tracing
    Image courtesy of Seyhan Lee.

    Data Analytics

    Reduce time to insights and increase viewer engagement.

    Advanced data analytics make it possible to track production expenses and schedules, analyze, and optimize box office performance, predict revenue and profitability,  identify trends and patterns in viewer behavior,  and analyze social media engagement to inform marketing and distribution strategies. Data Analytics leads to improved business decision-making while increasing viewer engagement.  RAPIDS is a suite of open-source software libraries and APIs for executing data science pipelines entirely on GPUs—and can reduce training times from days to minutes.

    Learn about Prediction and Forecasting
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    Image courtesy of Versatile Media.

    Virtual Production

    Seamlessly blend physical and digital worlds.

    With the move to shooting visual effects (VFX) in-camera on virtual production stages, remote virtual art departments can collaborate directly with the set using NVIDIA Omniverse™ Enterprise and their favorite content creation tools like Unreal, Maya, and 3ds Max. Making directorial edits in real time is crucial to keeping costs under control. Increase quality with real-time ray tracing and NVIDIA DLSS by bringing the physical and digital worlds together.

    Explore Solutions for Virtual Production
    Explore solutions for Virtual Production
    Image courtesy of Versatile Media.

    Rendering

    Create the most beautiful, accurately-lit renders in real time.

    With dedicated RT Cores for ray tracing and Tensor Cores for AI denoising, super-sampling, and much more, NVIDIA RTX™ brings stunning visuals to life in real time. GPU-accelerated rendering is now available with every major renderer, including Autodesk Arnold, Chaos V-Ray, Maxon Redshift, Isotropix Clarisse, DreamWorks MoonRay, Pixar RenderMan XPU, and NVIDIA Omniverse RTX Renderer. GPU rendering offers higher performance and density, lower cost, and lower energy consumption for the same workload.

    Explore the Future of GPU Ray Tracing
    Explore the future of GPU Ray Tracing
    Image Courtesy of Versatile Media Ltd.

    Digital Humans and Avatars

    Power real-time, end-to-end development and deployment.

    NVIDIA Avatar Cloud Engine (ACE) is a suite of technologies that help developers bring digital avatars to life with generative AI. ACE AI models are designed to run in the cloud or locally on the PC.. NVIDIA ACE consists of customizable state-of-the-art models and microservices that developers can leverage to build their own digital human solutions from the ground up, or use NVIDIA’s suite of domain-specific AI workflows for next-generation interactive digital assistants for customer service, and digital avatars for real-time communication.

    Take a Closer Look at NVIDIA ACE
    Learn more about NVIDIA Omniverse ACE

    Remote Production

    Work from anywhere, without compromising performance.

    NVIDIA virtual GPU (vGPU) software enables remote workloads ranging from graphics-rich virtual workstations to data science, generative AI, and real-time rendering—all from an on-premise data center or from the cloud. IT departments can leverage the management and security benefits of virtualization as well as the performance of NVIDIA GPUs required for modern workloads. NVIDIA vGPU software creates virtual GPUs that can be shared across multiple virtual machines, accessed by any device, anywhere.

    See how Guru Studios is Achieving Greater Flexibility
    Learn more about NVIDIA RTX Virtual Workstations
    Image courtesy Guru Studios.

    Success Stories

    Lights, Camera, AI: Transforming the Film and TV Industry

    Learn how studios and filmmakers are accelerating time to production.

    Bringing 2D and 3D Worlds Together With NVIDIA Omniverse Enterprise

    Sony Pictures Animation developed FlixiVerse, an app built on Omniverse Enterprise, allowing 2D artists to accelerate creative workflows with more iterations and easier transitions into 3D environments. See how they leveraged OpenUSD and Nucleus’ auto-updating capabilities to give their artists greater control in pre-production.

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    Courtesy of Sony Pictures Animation

    Leveraging AI in Visual Effects

    ILM: Leveraging AI in Visual Effects and StageCraft Virtual Production

    See how an Omniverse AI-enabled search tool lets legendary studio Industrial Light & Magic (ILM) sift through a massive database of 3D scenes with unprecedented ease. 

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    Courtesy of Industrial Light and Magic.

    Virtual Production for LED Filmmaking

    From Script to Screen: Virtual Production for LED Filmmaking

    Discover how cinematography, VFX, and editorial for complex vehicle and action sequences come together in a real-time environment to deliver final pixels on an LED volume.

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    Image courtesy of Versatile Media.

    Products

    From Data Center to Edge to Cloud

    Learn about hardware and software for film and TV.

    NVIDIA AI Foundations

    Powered by NVIDIA DGX™ Cloud, NVIDIA AI Foundations is a set of cloud services that advance enterprise-level generative AI and enable customization across use cases in areas such as text (NVIDIA NeMo™) and visual content (NVIDIA Picasso).

    Learn More About NVIDIA AI Foundations

    NVIDIA AI Enterprise

    NVIDIA AI Enterprise is an end-to-end, cloud-native software platform that accelerates data science pipelines and streamlines development and deployment of production-grade co-pilots and other generative AI applications. 

    Learn More About NVIDIA AI Enterprise

    NVIDIA RAPIDS

    RAPIDS is a suite of open-source software libraries and APIs for executing data science pipelines entirely on GPUs—and can reduce training times from days to minutes. Built on NVIDIA CUDA-X AI™, RAPIDS unites years of development in graphics, machine learning, deep learning, high-performance computing (HPC), and more.

    Learn More About NVIDIA RAPIDS

    NVIDIA-Certified Systems

    With NVIDIA-Certified Systems™, enterprises can confidently deploy hardware solutions that securely and optimally run their modern accelerated workloads—from desktop to data center to edge.

    Learn More About NVIDIA-Certified Systems

    NVIDIA RTX Professional Solutions

    The industry's most critically acclaimed feature films require the latest technological advancements—from mobile and desktop to data center and cloud. NVIDIA RTX professional solutions work behind the scenes to give you the precision and power to tell remarkable stories.

    Learn About the RTX Platform

    Virtual Workstations

    As studios become increasingly remote, NVIDIA RTX Virtual Workstation (vWS) lets artists access powerful virtual workstations from anywhere, while enjoying performance on the same level as physical workstations.

    Learn About RTX vGPU

    NVIDIA Omniverse Enterprise

    Revolutionize your studio’s production pipeline. NVIDIA Omniverse is an open platform built to accelerate creative production. With one-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams can create at the speed of imagination.

    Learn About Omniverse

    NVIDIA CloudXR

    Studios are integrating augmented reality (AR) and virtual reality (VR) into their workflows to drive virtual production reviews, location-based entertainment, and more. NVIDIA CloudXR™, built on RTX™ technology, delivers VR and AR across 5G and Wi-Fi networks.

    Learn More About CloudXR

    NVIDIA DGX Platform

    Built from the ground up for enterprise AI, the NVIDIA DGX™ platform combines the best of NVIDIA software, infrastructure, and expertise in a modern, unified AI development solution, available in the cloud or on-premises.

    Learn More About DGX
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    Developer

    Developer Resources

    Discover a hub of SDKs, resources, and news for developers working in the media and entertainment industry. 

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    Resources

    Explore Industry Trends, Customer Stories, and Technical Deep Dives

    Featured

    The Future of Media and Entertainment

    Emerging technologies offer a range of capabilities, from optimizing content creation and distribution to delivering business insights from data derived from video in real time. Jackee Chang from Adobe and Diane Strutner from Datazoom share their thoughts on how AI, data analytics, and cloud workflows are influencing the future of the industry.

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    Connect, Build, and Operate 3D Pipelines and Virtual Worlds

    Try NVIDIA Omniverse for free. Build 3D scenes, connect your favorite digital content creation tools, and bring your own Universal Scene Description (USD) assets into Omniverse Enterprise.

    Get Started with Omniverse Enterprise

    Build Session-Based Recommenders

    Streamline building a state-of-the-art session-based recommender pipeline with this new free hands-on lab through NVIDIA LaunchPad.

    Get Started with LaunchPad

    Introduction to Universal Scene Description

    Learn what USD is, how assets are constructed with it, and why this standard and open representation enables interchange with 3D applications to more easily construct virtual worlds.

    Watch Introduction to USD ( 26:36)

    NVIDIA Developer Program

    Connect with millions of like-minded developers and access hundreds of GPU-accelerated containers, models, and SDKs through the NVIDIA Developer Program.

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    NVIDIA Inception

    Evolve your startup with go-to-market support, technical expertise, training, and funding opportunities.

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    NVIDIA Partner Network

    Help us inspire the next generation of cutting-edge technology and industry breakthroughs by joining the NVIDIA Partner Network (NPN).

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    NVIDIA Partner Ecosystem for Film and TV

    NVIDIA partners with leading software vendors, OEM hardware providers, and best-in-class system integrators to develop and deploy solutions for live production, on-air graphics, video production, transcoding, content distribution, and more.

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