A New Era for Media and Entertainment

AI-Enabled Content Creation, Distribution, and Consumption

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    Reimagining the Future of Content

    New technologies are transforming the media and entertainment industry— AI-accelerated production pipelines deliver higher-quality content faster, data analytics provide deeper insights, distribution and monetization are optimized, and software-defined infrastructure is enhancing live entertainment.

    For decades, NVIDIA has helped create and deliver award-winning content, and now it’s redefining the future of M&E with state-of-the-art AI, hardware, software platforms, and networking solutions.

    Pushing the Boundaries of Content Creation With NVIDIA RTX

    Hear from innovators and creators who are using NVIDIA GPUs to deliver captivating cinematic experiences. These creatives, along with their teams, are shaping the future of storytelling as the next NVIDIA RTX™ All Stars.

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    Explore What's Possible in Media and Entertainment.

    Discover the power of AI, generative AI, virtual production, cloud-based workflows, and immersive graphics revolutionizing content creation, delivery, and consumption.

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    Use Cases

    Discover How the Industry Is Using NVIDIA Solutions for Media and Entertainment

    Film and TV

    Accelerate production pipelines with AI and real-time technologies.

    The world's top film and television studios use NVIDIA technologies to power the most advanced, visually rich feature films and TV shows ever made. Discover how NVIDIA AI, RTX graphics, and state-of-the-art hardware and software platforms help make box office record-breakers, hit TV shows, and Academy Award-winning pictures possible.

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    Broadcast

    Solutions for immersive real-time graphics, IP video, and AI.

    NVIDIA technologies are helping broadcasters revolutionize how content is created, managed, distributed, and consumed. The latest enterprise-class NVIDIA GPUs, combined with NVIDIA networking technologies, enable all-new workflows for live broadcast. Gain new creative capabilities and deliver incredible viewer experiences with AI solutions and next-generation infrastructure.

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    Advertising

    Build brands, engage customers, and deliver insights with AI.

    Consumer behaviors are changing rapidly with the proliferation of high-performance connected devices. Agencies and corporate in-house creative teams must innovate with dynamic, experiential, and branded content that captivates and engages audiences in new ways. With NVIDIA GPUs, real-time technologies, and artificial intelligence, advertisers and brand leaders can create immersive real-time experiences while gaining much deeper consumer insights across all platforms.

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    Courtesy of The Mill

    Game Development

    Real-time graphics, AI, virtualization, and data analytics solutions.

    NVIDIA RTX enables gaming companies to create breathtaking, interactive worlds with performance that exceeds gamers’ expectations. Increasingly, game developers are making full use of virtualized production pipelines, integrating real-time ray tracing, and leveraging AI for deeper customer insights.

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    Success Stories

    See the Real-World Impact

    Learn from global leaders in media and entertainment about the impact of real-time graphics, AI, and high-performance networking.

    Courtesy of Sony Pictures Animation

    Bringing 2D and 3D Worlds Together With NVIDIA Omniverse Enterprise

    Sony Pictures Animation developed FlixiVerse, an app built on Omniverse Enterprise, allowing 2D artists to accelerate creative workflows with more iterations and easier transitions into 3D environments. See how they leveraged OpenUSD and Nucleus’ auto-updating capabilities to give their artists greater control in pre-production.

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    Courtesy of Sony Pictures Animation

    Images created by the RTX All Stars

    NVIDIA RTX All Stars: M&E Edition

    Hear from innovators and creators across the M&E industry who are using RTX solutions to deliver captivating cinematic experiences in film and television. These creatives, along with their teams, are shaping the future of storytelling as the next NVIDIA RTX All Stars.

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    Image courtesy of WPP

    WPP Transforms Automotive Marketing Services With NVIDIA Omniverse Cloud.

    The world’s largest marketing services organization is the first to launch automotive marketing services on Omniverse Cloud, delivering custom 3D content and experiences to the world’s leading automotive brands.

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    Image courtesy of WPP

    Image courtesy of Vū

    Accelerating Graphics and Generative AI for Virtual Production Workflows

    From powering LED Volumes and artist workstations to enabling AI and Generative AI workflows, the NVIDIA RTX™ 5000 Ada Generation GPU gives Vū the power and reliability to unleash the full potential of creative content.

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    Image courtesy of Vū

    AI generated broadcast studio and digital human news anchor

    Virtual Human Meets Virtual Studio: AI Powers Text-to-Video for Broadcast

    Broadcasters can automatically generate videos with text and develop lifelike virtual humans with Hour One’s solutions, powered by NVIDIA Technologies.

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    The sheer power provided by the new RTX 6000 Ada GPUs has had a massive impact on how we interact with Neural Radiance Fields… What NVIDIA and HP have done not only makes existing graphically demanding tasks even faster, but it also unlocks a new chapter in real-time workflows that was simply not possible until now.

    — Landis Fields, Real-Time Principal Creative, Industrial Light & Magic

    The NVIDIA RTX 6000 Ada Generation GPU is one step ahead of our evolving real-time pipeline for live-action filmmakers. It's adding efficiency, ease, and, more importantly, creative power directly to filmmakers.

    — Raphaël Goudin, Virtual Production Supervisor, Versatile Media Ltd.

    News and Events

    Streaming Ahead: Charting the Course of Broadcast’s Future

    NVIDIA continues to deliver solutions that light the path forward for an industry in transition, easing the adoption of the latest standards, and bringing flexibility and scalability to the broadcast market. 

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    NVIDIA Releases Major Omniverse Upgrade With Generative AI and OpenUSD

    New Omniverse platform updates, connections to Adobe Firefly, and Ada-Generation systems to accelerate interoperable 3D workflows and industrial digitalization.

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    20th Century Studios

    NVIDIA Powers 15 Years of Oscar-Worthy Visual Effects

    The Academy Award nominations are in—and for the 15th year in a row—NVIDIA technologies worked behind the scenes of every film nominated for Best Visual Effects.

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    20th Century Studios

    Partners

    GPU-Accelerated Ecosystem

    Developer Resources

    Explore a hub of SDKs, resources, and news for developers working in the Media and Entertainment industry.

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    Resources

    Take a Deeper Dive Into Industry Solutions

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    Featured

    Partner Showcase

    See how NVIDIA and our partners are helping the industry accelerate their production pipelines, deliver higher quality content, enhance live entertainment, and optimize distribution and monetization.

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    Connect, Build, and Operate 3D Pipelines and Virtual Worlds

    Develop custom 3D pipelines and simulate large-scale, physically accurate virtual worlds with NVIDIA Omniverse Enterprise.

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    Build Session-Based Recommenders

    Streamline building a state-of-the-art session-based recommender pipeline with this new free hands-on lab.

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    Introduction to USD

    This session will walk you through what Universal Scene Description (USD) is, how assets are constructed with it, and why this standard and open representation enables interchange with 3D applications to more easily construct virtual worlds.

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    NVIDIA Developer Program

    Connect with millions of like-minded developers and access hundreds of GPU-accelerated containers, models, and SDKs—all the tools necessary to successfully build apps with NVIDIA technology—through the NVIDIA Developer Program.

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    NVIDIA Inception

    NVIDIA Inception

    Evolve your startup with go-to-market support, technical expertise, training, and funding opportunities.

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    NVIDIA Partner Network

    Help us inspire the next generation by joining the NVIDIA Partner Network (NPN).

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