Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
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To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their time with ad-supported audio media.
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules….
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
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