Insights | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
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Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
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