Insights | 15-07-2024
Top brands are like Olympic athletes
The world’s top brands know that clutch performance comes from long-term investments.
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The world’s top brands know that clutch performance comes from long-term investments.
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their time with ad-supported audio media.
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules….
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
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