Ad Serving Collaborative Articles

How do you choose between server-side and client-side bidding for your ad campaigns?

Learn the difference between server-side and client-side bidding for online ad campaigns, their pros and cons, and how to choose the best option.

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How do you troubleshoot and resolve issues with server-side bidding?

9 contributions 5 days ago

Learn how to identify and fix common issues with server-side bidding, such as low response rates, low fill rates, data discrepancies, and cookie loss.

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What are some of the emerging trends and technologies in ad serving, such as AI, VR, and AR?

11 contributions 3 weeks ago

Learn how artificial intelligence, virtual reality, and augmented reality can enhance ad serving and benefit advertisers and publishers.

Ad Serving

How do you keep up with the latest trends and changes in dynamic allocation and Ad Exchange?

19 contributions 5 days ago

Learn how to stay on top of the latest trends and changes in dynamic allocation and Ad Exchange with these six tips, from official updates to expert advice.

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How do you collaborate and communicate with your ad partners and stakeholders in header bidding vs waterfall?

6 contributions 1 month ago

Learn how header bidding and waterfalling affect your ad serving collaboration and communication with your partners and stakeholders, and how to optimize them.

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What are the pros and cons of using VAST, VPAID, and MRAID for video and rich media ads?

15 contributions 1 month ago

Compare the pros and cons of using VAST, VPAID, and MRAID for video and rich media ads. Learn how they work, what they can do, and how they affect ad performance.

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What are the best ad formats and sizes to boost eCPM?

21 contributions 3 weeks ago

Learn how to increase your ad revenue by choosing the right ad formats and sizes, optimizing your ad placement and layout, and testing different ad networks and…

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What are the best practices for testing and validating your conversion tracking setup and data quality?

21 contributions 1 month ago

Learn how to test and validate your conversion tracking setup and data quality in the context of ad serving. Optimize your ad performance and ROI.

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How do you incorporate seasonality, holidays, and events into your ad inventory forecasting?

20 contributions 1 month ago

Learn how to incorporate seasonality, holidays, and events into your ad inventory forecasting with these tips and tools for ad servers.

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What are the challenges and opportunities of cross-device and cross-platform ad serving?

13 contributions 1 month ago

Learn about the challenges and opportunities of cross-device and cross-platform ad serving, and how to use data and analytics for ad decision making.

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What are the key differences and similarities between ad serving platforms and demand-side platforms (DSPs)?

17 contributions 1 month ago

Learn the key features, functions, and benefits of ad serving platforms and demand-side platforms (DSPs) for programmatic media buying and optimization.

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How do you choose between ad mediation and header bidding for your app monetization?

16 contributions 1 month ago

Learn how to compare ad mediation and header bidding for your app monetization. Find out what they are, how they work, and their pros and cons.

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What are the best practices for handling ad request and response errors or timeouts?

12 contributions 1 month ago

Learn the basics of ad request and response parameters in ad serving, and discover some best practices for handling common issues that can affect your revenue and…

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What are the key factors that affect the ad quality score and ranking in ad auctions?

14 contributions 1 month ago

Learn what factors determine your ad quality score and ranking in ad auctions and how to optimize them for better results and lower costs.

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How do you optimize ad placement and size for viewability?

8 contributions 1 month ago

Learn how to improve your ad viewability and engagement by choosing the right ad sizes, placing your ads strategically, and testing and optimizing your ad…

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What are the benefits and challenges of using real-time bidding (RTB) in ad auctions?

0 contributions

Learn how real-time bidding (RTB) works, what are its advantages and disadvantages for online advertising, and how to use it effectively.

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What are the pros and cons of different ad serving platforms and tools?

0 contributions

Compare the pros and cons of different ad serving platforms and tools for online advertising. Learn how to optimize your data, costs, performance, and revenue.

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How do you troubleshoot dynamic allocation issues and errors?

1 contribution

Learn how to fix common problems with dynamic allocation in Google Ad Manager and how to check your settings and reports for optimal ad serving.

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How do you negotiate better deals with ad networks and exchanges to increase eCPM?

0 contributions

Learn how to increase your eCPM by negotiating better deals with ad networks and exchanges for your website or app ads.

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