New Apple Search Ads Account Management Recommendations

New Apple Search Ads Account Management Recommendations

Apple’s new recommendations for managing Search Ads Advanced campaigns can help you optimize performance by suggesting keywords, bid adjustments, and daily budget changes.

Our specialists at Appvertiser can help you level up your game, reach out to see how we can optimize your app’s performance 🛠️

Here’s a guide to utilizing these recommendations:

1. Access Recommendations: Click the Recommendations link in the upper-right corner of Campaigns, Ad Groups, All Keywords, and Ad Group Keywords dashboards.
2. Review Categories: Recommendations are organized into Keywords, Bids, and Daily Budget. Each category shows available, dismissed, and applied recommendations.

📈Wondering how to reach your app’s full potential? Book a call with our experts for bid and budget optimizations!

Understand Recommendations and Metrics

Keyword Recommendations:

1. Purpose: Improve app discovery.
2. Metrics:

• Estimated Installs: Potential installs over seven days.
• Estimated Spend: Projected spend over seven days.
• Estimated Average CPA: Average cost-per-acquisition over seven days.
• Search Popularity: Keyword popularity on a scale of 1 to 5.

Start your journey with Appvertiser and watch your app thrive! Trust us, you’ll be in good hands 😉

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