Introducing Meta's New Unskippable Ads on Instagram
Appvertiser
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In recent weeks, Meta has been testing a new ad format on Instagram: unskippable ads in the main feed. This marks a significant shift in how users experience ads on the platform. Let's dive into what these unskippable ads entail and how they might impact your Instagram browsing.
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What Are Ad Breaks?
Ad breaks on Instagram are a new ad format that would lock your scrolling ability in the main feed, requiring you to watch the ad before you can continue browsing. These are said to last between 3 to 5 seconds. Unlike the skippable ads on Instagram Reels, these new ads demand full attention. This ad format has been successfully used on platforms like YouTube but is a new concept for scrolling-based social media.
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Currently, Meta is in the testing phase with this new feature, and there is no official confirmation on whether it will become a permanent addition to Instagram. However, some users have been seeing these Ad breaks pop up, but it has yet to be introduced to all users.
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