Custom Store Listings

Are you ready to give your app the boost it deserves? Try adding Custom Store Listings to your campaign!

Google Play Store launched a new tool that may be very useful for app marketers, Custom Store Listings (CSL). In this article we will guide you through this new concept and the value it will add to your app rates!

🚀 How is CSL going to boost your app?

Custom Store Listings lets you tailor your app’s store page to specific segments of your audience, helping you stay ahead of the competition. This is especially beneficial for global companies, as it allows them to cater to the unique preferences of users in different regions or countries. This approach not only boosts conversion rates but also enhances organic performance, driving your app to achieve great outcomes. Here’s how:

📈 Improved Conversion Rates: Customized listings can lead to higher conversion rates. When users land on a store page that speaks directly to their needs and preferences, they are more inclined to install the app. This is a great benefit when it comes to  ASO (App Store Optimization).

💡 Enhanced Organic Performance: By addressing the specific interests and behaviors of different user segments, you can boost your app’s organic performance in various markets. 

💻 Integration with Google Ads: Custom Store Listings seamlessly integrate with Google Ads, allowing for more effective ad targeting and better overall campaign performance.

• Working with Appvertiser will make sure you use the full potential of Custom Store Listings and take your app to new heights!

🎯Two ways to tailor your store listing to your target audience.

To craft a store listing that captures the interest of your target group, you need to customize various elements to match the preferences of the particular crowd you want to reach. The two ways to achieve this are: 

🌎 Target by Country or Region: Different regions have different user behaviors and preferences. By creating separate listings for each main target country, you can customize the visuals and descriptions in your store listing to feature content that resonates with local audiences. This could include popular local TV shows, movies, default and secondary languages, or specific app features.

• Example: An app might find that certain features are more popular in the USA than in the UK. So, for the USA, they might highlight those specific popular features, use popular American cultural content, use English as the default language, and offer Spanish as a secondary language. But for the UK, they might highlight different features, different cultural content, and adjust the language settings accordingly.

🖥️ Target Users by URL: Another powerful feature of Custom Store Listings is the ability to target users by URL. This means you can direct users to a specific version of your store listing page based on their referral source, via a unique CSL URL.

Need some help with it? Book a call with our experts to perfectly target your audience! 

To read the full article visit our website!