Wooga’s Post

As the gaming industry continues to evolve, understanding how to get the attention of the media is essential. Whether you're a developer, publisher, or marketer, the strategies outlined in this piece can elevate your game's visibility and reach! 🔥Get insider tips from our PR and marketing team here: https://bit.ly/3Tk2ifk #PR #videogames #gamedev #marketingtips

All of these ads are being written about for one reason: They're creative and they're memorable. Some ads stay with us forever, while some fade out of our memory before they're even over. I’m certain that one can achieve this creativity in any industry, across all mediums. We see this constantly at Enthusiast Gaming. #EnthusiastGaming #Advertising #Advertisements

Mobile gaming commands more than 11% of time spent, but receives less than 4% of ad spend! 2024 represents a huge opportunity for marketers to get an unfair share of attention. Thanks for sharing Andrew Kramer #mobilegaming #advertising #marketing

Maximizing your PR agency partnership starts here. Discover the 5 key strategies for success in the interactive gaming industry. From embracing feedback to strategic planning, elevate your PR game. Read more: https://bit.ly/49y0hkV #videogamepr #GamingIndustry #PRWinningStrategies #PRInsights

The opportunity between attention and ad spend illustrated in one simple eMarketer chart. The delta between time spent and ad revenue is still high, which creates an unfair share of attention for the brands who are leveraging digital prime attention opportunity. In a 2023 study between eye-tracking companies Lumen Research Ltd Research and TVision, video advertising in mobile games was shown to average 22-seconds of active human attention - more than TV, and more than any other digital channel measured. Look at that chart again - hours spent in mobile gaming, often with a just single brand ad served: ✅ - Full screen ✅ - Played from start to finish ✅ - Sight, sound, and motion ✅ - Industry leading attention Big opportunities for brands to cut through and communicate with audiences at scale! Mark Slade - I saw your post about ad dollars following eyeballs last week, so I thought you would like this. #mobilegaming #attentioneconomy #media #advertising

#WorldCup ads, connected TV, sustainable purchases: 5 interesting stats to start your week. #MarketingWeek arm you with all the numbers you need to tackle the week ahead. Visit their website using the link below to check out the full #article today:

🚀📊 Introducing our NEW Series on In-Game Advertising! 🔥🎮 I met Mateusz Owi Owsiany at ADWEEK LA where he shared that his company MPMTeam focus on the interesting intersection of the metaverse and the real world. So I shared a copy of the gaming advertising whitepaper I authored in partnership with IAB. He actually read all 43 pages(!) and shared that this was just the research he was looking for. We enjoyed our conversations about the whitepaper so much that we decided to created a few episodes to share our views on In-Game Advertising. We're ready to show you why in-game advertising could be a game-changer for modern marketers. Enjoy our First Episode! https://lnkd.in/gQ9dey3h Link to IAB and MediaScience whitepaper in comments. #ingameadvertising #marketingandadvertising #research #metaverse #immersivemarketing

It's an exciting time in sports right now! Learn how you can effectively reach and connect with sports fans amidst live-streaming changes, sports gambling, and more: https://ow.ly/gF2250Q1a0V #Adtech #DigitalAdvertising #SportsAdvertising

Pro Sports simply hasn't figured out they actually control all of this (YET) and can sell a D2C TEAM streaming package to starving fans, which will pay directly for what they want, with fandom communities, merchandise, local sponsors, revenues, betting, etc etc. Paying for the small costs of transmission to streamers or OTA consumers with a single app/link is way too easy. Scary, this game of "Hot Potato" passing is still going on from league to various fragmented segments of audiences. As the consumer confusion continues and amasses with these scattered device locations, illogical epgs, walled gardens, and payment pressures mount...theft will rise, loses will rise, payments will be missed as with RSN's and .....btw #FreeCast would be glad to talk with all you Pro Leagues when you want to go to the $100Bn club level seats and control your total brand mechanical assets from top to bottom. #nextegenstreaming #streamingwars #nomoreappdiving https://lnkd.in/eGkR6-JJ

Looking for a game-changing strategy in advertising? Check out our latest case study! AGN drove massive awareness for a sports comedy-drama with in-game billboards & pre-roll video ads, hitting 1.3M impressions and keeping eyes on the prize with an average view time of 13.77 secs. The campaign also nailed a click-through rate of 1.12% and a video completion rate of over 97%! See how we're scoring big in a privacy-first marketplace and get the play-by-play strategy now: www.agnads.com #InGameAdvertising #CaseStudy #MarketingStrategy #adtech #technology