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Do you want to create a seamless digital patient journey that engages your audience and converts?   Last month, we partnered with digital health tech company, RoseRx for 'The Next Era of Patient Engagement' event to demonstrate this.   We discussed how to:   - Connect the right patients with the right practitioners, at the right time - Move beyond disease awareness campaigns - Drive real ROI for healthcare campaigns - Adequately address patient concerns immediately - Key industry trends in patient journeys   Our excellent session was MC'd by AJ Rollsy who expertly navigated the topic and conversation. We featured a ROI-focused case study by Darren Woodhouse (iNova Pharmaceuticals) and a panel discussion with Julie Fish (Viatris) and Danijela M. (BioIntelect). They provided invaluable insights for overcoming campaign development challenges.   If you're curious about how to implement this for your own business, we can arrange a lunch & learn, or a personalised workshop, specifically for your product needs. Message us here on LinkedIn or email hello@paperandspark.com.au to get in touch.   #HealthcareDigitalMarketing #HealthTech #DigitalMarketing #wearepaperandspark Zeina Khodr Romain Bonjean Sara Lim Paul Everson GAICD Becky Amon Emily Hausman Andrea Lobos Tanya West Jennifer Wilson Stuart Murphy Joseph Ting Suma Wiggins James Hudson Margot Alais Freya Tonks Henry Biggs

Market access and adoption by healthcare providers, as well as navigating the healthcare systems in the UK, EU, and US, are the main subjects of this roundtable discussion. The panel consists of ADH's global market access director, Akash Bijlani as well as Emily Jefferson, Paul Wicks, Dr. Rayna Patel, Sandeep Konduru, and Tauseef Mehrali, who shared insights at #HealthTech Integrates. Watch now the complete session and leave your questions in the comments section https://lnkd.in/e9AMC2SJ Life Science Integrates #MarketAccess #HealthcareSystems #DigitalHealth 

We’re looking forward to Pharma USA in a couple weeks. On Tuesday, March 26, CEO and Co-Founder, Trenor Williams will be speaking about #SDoH data for patient centricity. ➡ Understand the evolution of data to support health equity initiatives ➡ Explore the utility of SDoH data to drive personalized patient engagement ➡ Develop predictive patient journeys to hone engagement strategies across your organization See the full #REpharmaUSA agenda: https://lnkd.in/deEWVni5 #patientcentricity

In a new series of Digital Health Intelligence Market Analysis, HealthTech Founder and M&A Advisor Lloyd Price examines a range of high potential market segments in the UK, including: 1. Virtual Care – From Hype to Reality 2. Patient Engagement Platforms – Rebuilding Trust in the NHS 3. Population Health – from Reactive Care to Proactive Prevention 4. Digital Therapeutics – looking forward to a year of growth #HealthTech #HealthIT #DigitalHealth #lloydgprice #NelsonAdvisors https://lnkd.in/eyJ8mh7d

DIGITAL HEALTH: With the burgeoning market for #AI-driven #diagnostics expected to surpass $908.7 billion in 2030, innovative AI-powered diagnosis apps signify a transformative shift in healthcare delivery. https://lnkd.in/gcycan4e #digitalhealth #digitalhealthcare #diagnostics #medicaldiagnostics #healthtech #healthcare #medical #medtech #biovoicenews

Did you know that primary care physicians spend an average of 36 minutes using an EHR per patient visit? 🤔 🎙️Our Founder & CEO, @HarshitJain, shares his insights on the strategic significance of POC messaging in #HealthcareMarketing with Forbes Technology Council. Life science marketers can profoundly impact patient health outcomes by providing patient affordability resources, better care plans, and information about available clinical trials directly to HCPs. 💡 📰 Read the full article to learn more about: ▶️The rise of POC Messaging in brand strategy ▶️The unique value of POC platforms beyond being just another inventory source ▶️Integrating POC Messaging as a fundamental element of your life sciences marketing strategy Read Now: https://lnkd.in/d3BGw-wz #HealthcareInnovation #PointOfCare #DigitalHealth #MedTech #HealthTech

As I see life science marketers adopt digital targeting and personalized messaging in their marketing plans, reaching the right healthcare providers (HCPs) at key decision-making moments to boost script lift outcomes is more critical than ever – and this is where the crucial role of 'Point-Of-Care Messaging' shows! From reviewing a patient’s history to writing a prescription, point-of-care platforms capture HCPs' attention and share relevant messages at critical moments. By strategically implementing POC marketing, we can enhance brand strategy, giving marketers a chance to influence prescribers without overwhelming them with unnecessary information. Want to know how? Read my latest opinion piece for Forbes Technology Council - https://lnkd.in/gaVgZUbq #pointofcare #pocmarketing #healthcaremarketing #endemic #HCPs #forbes #opinion

Patient communities have always been a cornerstone in healthcare, providing support, education, advocacy, and empowerment. But as we delve deeper into the digital age, their role is evolving and expanding. In the past, these communities were primarily support groups. Today, they're becoming data-rich platforms that can offer real-time insights into patient needs, behaviors, and outcomes. Imagine a future where patient communities integrate with digital therapeutics, offering feedback loops to healthcare providers. Or where AI-driven platforms tap into these communities to predict disease outbreaks or medication shortages. Furthermore, as telehealth and remote monitoring become more prevalent, patient communities could serve as hubs for decentralized clinical trials or even as platforms for peer-to-peer healthcare services. The potential is vast, and as someone deeply involved in digital strategy, I believe we're just scratching the surface. The next frontier in healthcare might very well be driven by empowered and connected patient communities. #PatientCommunities #HealthcareTrends #DigitalStrategy

In 2023, the #digitalhealth ecosystem witnessed notable consolidation, increased investor scrutiny and a decline in investor support. Health systems prioritised operational efficiency and big tech made strategic investments in emerging AI capabilities. Where are we now? What’s the trajectory of digital health & how do #Pharmacists leverage #DTx to make better treatment adjustments, data-driven consultation with physicians, and help manage patient’s medications better? This podcast is an interview with Julien de Salaberry CEO of Galen Growth | Insights You Can Trust, Gil Bashe Chair of Global Health and Purpose at FINN Partners and our host Dr. Simi Burn, PharmD. We review the 2023 report, compiled by Galen Growth and FINN Partners, which charts the complex and fragmented Digital Health landscape and how Pharmacy care can be impacted. Listen here & all #podcast directories: https://lnkd.in/eGmPAdMG Download your copy of this report here: https://lnkd.in/dshyrhG6 Don’t miss attending the American Pharmacists Association Digital Health Rx Summit on March 21st, register here: https://lnkd.in/ef8NzDs9

In 2023, the #digitalhealth ecosystem witnessed notable consolidation, increased investor scrutiny and a decline in investor support. Health systems prioritised operational efficiency and big tech made strategic investments in emerging AI capabilities. Where are we now? What’s the trajectory of digital health & how do #Pharmacists leverage #DTx to make better treatment adjustments, data-driven consultation with physicians, and help manage patient’s medications better? This podcast is an interview with Julien de Salaberry CEO of Galen Growth | Insights You Can Trust, Gil Bashe Chair of Global Health and Purpose at FINN Partners and our host Dr. Simi Burn, PharmD. We review the 2023 report, compiled by Galen Growth and FINN Partners, which charts the complex and fragmented Digital Health landscape and how Pharmacy care can be impacted. Listen here & all #podcast directories: https://lnkd.in/eGmPAdMG Download your copy of this report here: https://lnkd.in/dshyrhG6 Don’t miss attending the American Pharmacists Association Digital Health Rx Summit on March 21st, register here: https://lnkd.in/ef8NzDs9