We're proud to share that SoFi’s Face of Finance campaign has won the Generative AI category at the 16th Annual Shorty Awards! 👏 Last year, we set out to challenge a clear and present bias against women in finance. We asked AI to generate thousands of images of “someone who is good with money,” and only 2% were of women. Face of Finance was designed to address and change this bias, aiming to reshape perceptions in an industry dominated by entrenched stereotypes. ICYMI, check out the video below and visit sofi.com/change to see our pledge. Thank you to the Shorty Awards for this recognition! #shortyawards #shortywinner #awards #socialmedia #winner
It was the best Fintech commercial I saw all year. I made my entire marketing department watch it 😂
Great result! 👍
Garbage in garage out - well done for working to eliminate AI bias
This is outstanding. Thank you for this work
Love this!
Well done!
EVP, Group Business Unit Leader for Spend, Invest, Protect and Save, SoFi
1moSo proud of our team, this insight and the work.