B2B Marketing Agency CEO | Putting “Marketing” Back Into Content Marketing | Content Distribution & SaaS Focused
Smart CMOs are recognizing the value of empowering their teams to use AI & educate their teams on the ways it can be used to drive value. Mediocre CMOs are discounting the technology because they had a mediocre demo in Q2 2023. The technology continues to evolve. The use cases continue to improve. The best will adopt it and drive ROI. It’s that simple really. #marketing
Carter Edsall
2mo
Substitute "video" for AI. Or "mobile." Or "social media." Smart CMOs know how this movie ends.
Fernando Angulo
2mo
Isn't it possible that some CMOs might have valid reasons for being cautious about AI? The technology may be evolving, but isn't it important to consider past failures when deciding to adopt new tools?
Pratik Dholakiya
2mo
Experiment with AI and find ways to leverage it for better results, not dismiss it because of first impression.
It's crucial to smartly utilize AI, streamline our work, save time, and by no means deny AI. And I agree with Lars Grønnegaard Hansen that this applies not only to CMOs but also to many C-level positions.
Natalia Zhukova
2mo
People who hesitate about AI forget how others criticized transformative tech in the past Ross Simmonds. Today, AI may not be working as planned but it has the potential to change the future. So fingers crossed for the better.
I think the same goes for CEOs, CFOs, CROs...not spending significant time on thinking how different types of AI can impact your business is a big mistake
Marketing Lead at iPullRank | Host of The SEO Weekly and Rankable Podcast | SEO and Content Marketing Leader | MozCon Speaker
2moAny time I see people acting slow on AI, I think to myself how that worked out for people who criticized eCommerce, the internet, computers, and even books and writing. People demonize, but can't take the long view. It may not be perfect now, but it's transformative (or will be).