OptinMonster’s Post

Is this the most "overlooked" aspect of your email marketing plan? While the key foundational flows get a lot of the attention (and rightfully so), I think there is something else that might be just as important. And no, I don't mean your cadence for sending campaigns. Or your design. What I really mean is consistently growing your email list. The health of your long term email marketing strategy is directly tied to how you're able to continually grow your list. Be constantly testing your pop ups, because if your flows are dialed in and producing then you can consistently watch your revenue grow. Klaviyo makes it easy...so got set up an A/B test on your pop ups and start optimizing today.

In the evolving world of marketing skills, it is so important to never stop learning. Just finished "Email Marketing: Strategy and Optimization" by Virginia O'Connor! I would highly recommend LinkedIn Leaning’s to learn the course to anyone to brush up on their Email Marketing strategy and Optimisation skills. Check it out: https://lnkd.in/euAVcf6m #emailmarketing, #marketingstrategy #linkedinlearning #marketingskills

Transform Your Email Marketing Efforts for Success But are your emails even getting opened, let alone driving sales? We've seen countless businesses transform their email marketing with data-driven insights. 1. Track key metrics: open rates, clicks, conversions. 2. Craft emails aligned with your marketing goals. 3. Ensure emails land in inboxes, not spam folders. 4. Spark word-of-mouth buzz and brand loyalty. ️ 5. Analyze results and continuously refine your strategy. These strategies unlock powerful benefits: Increased brand visibility Higher click-through rates Don't settle for mediocre email marketing. Craft high-performing campaigns that drive results! Ready to take your email game to the next level? Join us!

There are 3 major areas that drive successful email marketing. Any one means your list will suffer. Any two means you can’t scale. All 3? Ongoing future success. Here they are: Surveys - Find out why they joined their list and how you’ve helped them. Stop one-size-fits-all content Segments - Use the survey answers and clicks and opens to send the right content to the right person at the right time. SOPs - Know what to do when. Get processes down. Stop winging it or frantic Googling. That’s it. Every feature you pay for through your subscription supports surveys and segments. SOPs can be simple Loom videos. Stop making your email marketing bloated and difficult. Focus on these 3 areas. Create a system that will serve your business needs today and in the future. And resolve a lot of stress now. #emailmarketing #digitalmarketing

🚀 Email Marketing Must-Do 🚀 Never skip this step: ALWAYS send a test email to yourself. Then, click on EVERY link and CTA button. Why? To ensure they all work and lead exactly where they should. ✅ Don't let a broken link be the reason your campaign flops! 📩 Ready to transform your email campaigns into powerful growth tools? Book a free discovery call > > https://lnkd.in/d8xQ-YAc

Looking to boost your biz? 🚀✨ Don't overlook email marketing! 💌💼 It's essential for success, but tracking metrics can be overwhelming. 😵 No worries, babe! 💁♀️ We've got the must-know email marketing metrics to help you level up. 💪 In this guide, we'll break down open rates, click-through rates, conversion rates, and more. 📈 Plus, we'll share tips on how to improve each metric and maximize your email marketing efforts. 📧💡 Don't miss out - read on to supercharge your email strategy! 💥 #EmailMarketing101 #BizBoost

Email marketing wields significant influence for businesses globally.   -A staggering 4.3 billion people use email worldwide, underscoring its importance.   -Building and maintaining a high-quality email list is crucial for success.   -Avoid purchasing or renting email lists to prevent low open rates and brand damage.   -Instead, entice subscribers with valuable resources like free trials or webinars.   -Employ ethical methods to collect email addresses, prioritizing opt-ins and list maintenance.   -Segmentation enhances the ROI of email marketing by tailoring campaigns to audience interests.   -Craft concise, customer-centric copy to maximize engagement.   -Stay clear of spam words to ensure the success of email campaigns.   Share your experiences with email marketing's impact on your business! #EmailMarketing2024 #marketing #digitalmarketing

Think email marketing is dead? Think again! Let’s bust this myth and dive into the WHY? Email marketing is personal, direct, and cost-effective. What are the benefits? 1. High ROI For every dollar spent, the average return is $42. It's a budget-friendly strategy with proven returns. 2. Customizable Personalize messages based on user behavior. Welcome emails, birthday discounts, re-engagement campaigns. 3. Measurable Track and analyze every aspect. Open rates, click-through rates, conversions. 4. Ownership Your email list is yours. Control how and when you reach out to subscribers. Before you write off email marketing, consider its power to engage directly with your customers and drive results. In the digital age, the old-school email is still a heavy hitter in the marketing game. #emailmarketing #marketing

I get dozens of marketing emails every day and some of the subject lines are… underwhelming (at best). The subject line is probably the most overlooked aspect of email marketing. So much attention goes on what to put IN the email. And on creating funnels, etc. All that hard work goes to waste when the subject line is slapped on before you hit the SEND button. Your emails don’t get opened because the subject line doesn’t POP in the inbox. I want YOUR emails to get opened and read! To help you out, I’m sharing my best ever freebie with you: 10 Subject Line Tactics To Get Your Emails Opened. These simple tactics work! I use at least one of these 10 tactics for every email I write. This is one of the reasons why most of my clients and sales come from my email marketing - a big chunk of my subscriber base regularly open my emails. Go ahead and try one of the subject line tactics for your next email. I know it will give your open rate a boost.

A topic that marketers who run email marketing should listen to. It helps to declutter the email marketing strategies you have. "Email and Newsletter Marketing Foundations" by Megan Adams! Check it out: https://lnkd.in/gEe9hXeF #emailmarketing #marketing #marketinggoals #healthcaremarketing