OptinMonster’s Post

Less than one week to go! Google is making moves to get rid of third party cookies... Are you ready? In a world without Google's cookies, the way forward all about universal identifiers and contextual targeting. It's not just a small change, but a big shift that will shape 2024 and beyond... In this webinar, you will learn: 🔵 How marketers can best prepare for the phase out of third-party cookies. 🔵 How B2B IP targeting, email hashing and semantic targeting can be utilised as cookieless solutions. 🔵 Real-life testimonials to showcase how effective these approaches are. Join our webinar to learn how to adapt your strategy and make the most of these cookieless methods: https://okt.to/06G4QA #B2BMarketing #Cookies #Webinar Expandi Group

Get better targeting by calling out your ICP Although there are many great targeting possibilities with advertising platoforms, it doesn’t guarantee that the right prospects click on the ad. But by calling out the people you want to view and click on the ad you can be much more sure that you are attracting the customers you want. Not only does it bring another layer of targeting, but often calling out your ICP will also help getting their initial attention for watching your ad. It’s worth testing and also noting whether it helps with your lead quality as a result of getting more specific with your call-outs. What do think of calling-out and identifying your ICP?

✨ Want laser-focused Google Ads? Target the right audience with Purchase History Targeting! #GoogleAdsTip Purchase history targeting lets you reach people who've already shown interest in similar products or services, skyrocketing your campaign's relevance! Imagine targeting someone who recently purchased a running watch with ads for your high-performance running shoes. ♀️ Conversion magic, right? ✨ Ready to supercharge your campaigns? Let Lumozz help you leverage purchase history targeting for explosive results! #googleds #ppctips #marketingstrategy #lumozz #ppc

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗿𝗲𝗲 𝗾𝘂𝗶𝗰𝗸 𝘁𝗶𝗽𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽. Scratching your head because your ads are going to the wrong targets? 🤦♂️ Are you getting a lot of messages but no conversion? ❌ There could be something wrong with your targeting. Here are some 3 quick tips that can help you improve your targeting for your REAL ESTATE FACEBOOK ADS: 🚀 𝑅𝑒𝑠𝑒𝑎𝑟𝑐ℎ 𝑦𝑜𝑢𝑟 𝑖𝑑𝑒𝑎𝑙 𝑐𝑙𝑖𝑒𝑛𝑡. By researching your ideal client, you can pinpoint what's the range of your client's age, occupation, what they are interested in, and a lot of important data that can be used to figure out how you will target your ads on Facebook. 🚀 𝑅𝑒𝑠𝑒𝑎𝑟𝑐ℎ 𝑦𝑜𝑢𝑟 𝑒𝑥𝑐𝑙𝑢𝑠𝑖𝑜𝑛𝑠. Exclusions refine your targeting so your ADS will not go to unqualified targets. 🚀 𝐺𝑎𝑡ℎ𝑒𝑟 𝑒𝑛𝑜𝑢𝑔ℎ 𝑑𝑎𝑡𝑎. Get enough data to use later for retargeting or lookalike audiences. Creating custom audiences maximizes FACEBOOK AD's potential. Hope this helps! If you need help, just DM me or schedule a call here calendly.com/crisosrm Happy weekend guys! 😀

Stop worrying about your targeting on Facebook ads. Here's why: If you aren't prioritising your - Offer - Creative - Landing page It doesn't matter how good your "targeting" is, because they won't convert regardless if those three aren't dialled in. Bonus tip: Smash test your Offers, Creative, and landing page variations. On average we test anywhere from 5-15 creatives per account per week. We also test landing page variations every 7-14 days with AB tests until we find a winner. 🏆

Ever felt like you're just shooting arrows in the dark with Facebook Ad targeting? We've all been there. Here are the phases we use to setup targeting so our ads are seen by the RIGHT people 👇 Phase One: Ideal Customer Profile Define who it is you want to target Phase Two: Conversion Events Choosing what you want is the key here - is it sales, leads or something else? Set up your conversion events for EXACTLY what you want. Phase Three: Audience Targeting Start with a LLA of your customer lists, then interests, then broad once you have pixel data. Phase Five: Trusting Facebook This step is the hardest but essential. Let Facebook work its magic. Phase Six: Not seeing results? Look into your ads or website before pointing fingers at your targeting strategy. In 2023, broad targeting is king and letting Facebook find your customers for you. So don't stress about targeting, stress about your offering. Follow for more 👆

I've got some spicy targeting tips coming at you in a new blog post that will help you turn up the heat on your ad campaigns. These advanced strategies bring the personalization by using real-time optimization, location data, and custom messaging. It's time to get targeted advertising down to a science and engage your dream customers like never before! This blog post is overflowing with tactics to take your campaigns from mild to wild. I'm talking actionable advice to precision target your audience and send them personalized messages that feel like you're whispering in their ear. Get ready to boost conversions and have your fans begging for more. Just imagine finally being able to filter out tire kickers and target only those primed for your products or services! Intrigued? Stop wasting money on ineffective spray-and-pray tactics. Head over to the blog to get the inside scoop on advanced targeting that will transform your strategy. I promise your campaigns will never be the same! Now go forth and optimize. Targeting nirvana awaits. More at: https://lnkd.in/ggZk7F9R

This targeting setting can eat your budget ⚠️ a lot.. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 I've seen this eating up to 90% of all budget, without results.. ❌ Unfortunately ➡️ Google hides disabling this ✅ Fortunately ➡️ You've got this post What to do? 𝗙𝗶𝗿𝘀𝘁: Check how it performs in the 'Audience' tab Good results? Great! Bad results? Turn it off For normal Display campaigns, it's pretty straightforward ⤵️ 1️⃣  Click  'Campaign' 2️⃣  Click  'ad group' 3️⃣  Click  'Settings'   4️⃣  Click  'Edit targeting settings' 5️⃣  Uncheck 'Optimised targeting' For Demand Gen, it's different.. ➡️In the ad group setting, within the campaign settings The 20 sec clip will show you how to save your budget👇

In Google and LinkedIn Ads, we are all used to using ABM targeting in our strategies. But did you know there are 4 different versions of ABM targeting that you could be using to improve your targeting? 1 - 1-to-Many: This allows you to reach a wide range of potential customers without being highly specific about your targeting. 2 - 1-to-All: This involves segmenting the target audience into specific groups based on their shared characteristics. 3 - 1-to-Few: This is used for a smaller group of targeted accounts that share the same marketing efforts. 4 - 1-to-One: This involves treating each target account as a market of its own and being very specific. Once you can identify your ABM audience you will be able to improve all marketing efforts. #ppc #googleads #linkedinads #abm #audiencetargeting #b2bmarketing

While Facebook and Google Ads remain powerful, relying solely on them can limit your reach and ROI. In this post, we explore 10 alternative platforms, from Microsoft Advertising's conversational search to Quora's laser-focused Q&A targeting. From B2B connections on LinkedIn to in-text solutions from Infolinks, we highlight platforms for diverse audiences and goals. Discover how Amazon Ads drive purchase intent, while Pinterest inspires action. Remember, successful advertising thrives on diversification. Contact beMarketing to explore the best options for your unique needs and read more from our recent blog: https://bit.ly/49kPlr8