🎯 Hit your sponsorship targets with precision using Nielsen Sports' Sponsorship Targeting solutions. Our custom research identifies and showcases competitive advantages to the most viable brand partners. Learn more! http://nlsn.co/6040jplY8
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🥁 The annual data-driven sponsorship report has arrived! Dive into the heart of sports business with KORE’s 2024 State of the Industry Report, your essential guide to the trends and shifts defining the future of sports sponsorships. Our comprehensive analysis offers deep insights into spend trends, targeting opportunities, brand challenges, and how industry leaders maximize value and innovate strategies to stay ahead in an ever-evolving landscape. 📈 Curious at which brands climbed the ranks in partnership value earned through social media, and who fell, and why? 💸 Learn which industries spend the most, on what assets, and who gets the most value through social exposure, and how that's measured. Follow the link to download today! 👉 https://bit.ly/3TrzRe2
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🥁 The annual data-driven sponsorship report has arrived! Dive into the heart of sports business with KORE’s 2024 State of the Industry Report, your essential guide to the trends and shifts defining the future of sports sponsorships. Our comprehensive analysis offers deep insights into spend trends, targeting opportunities, brand challenges, and how industry leaders maximize value and innovate strategies to stay ahead in an ever-evolving landscape. 📈 Curious at which brands climbed the ranks in partnership value earned through social media, and who fell, and why? 💸 Learn which industries spend the most, on what assets, and who gets the most value through social exposure, and how that's measured. Follow the link to download today! 👉 https://bit.ly/3TrzRe2
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🥁 The annual data-driven sponsorship report has arrived! Dive into the heart of sports business with KORE’s 2024 State of the Industry Report, your essential guide to the trends and shifts defining the future of sports sponsorships. Our comprehensive analysis offers deep insights into spend trends, targeting opportunities, brand challenges, and how industry leaders maximize value and innovate strategies to stay ahead in an ever-evolving landscape. 📈 Curious at which brands climbed the ranks in partnership value earned through social media, and who fell, and why? 💸 Learn which industries spend the most, on what assets, and who gets the most value through social exposure, and how that's measured. Follow the link to download today! 👉 https://bit.ly/3TrzRe2
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The 2024 State of the Industry report is here 🎉 Download it below! 👇
🥁 The annual data-driven sponsorship report has arrived! Dive into the heart of sports business with KORE’s 2024 State of the Industry Report, your essential guide to the trends and shifts defining the future of sports sponsorships. Our comprehensive analysis offers deep insights into spend trends, targeting opportunities, brand challenges, and how industry leaders maximize value and innovate strategies to stay ahead in an ever-evolving landscape. 📈 Curious at which brands climbed the ranks in partnership value earned through social media, and who fell, and why? 💸 Learn which industries spend the most, on what assets, and who gets the most value through social exposure, and how that's measured. Follow the link to download today! 👉 https://bit.ly/3TrzRe2
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Founder M1 Sports. Ex-Meta, Amazon, Reddit / Talks about The Business of Sports & Technology in Sports
Global Sports Industry could hit $260B in Revenues by 2033. 📈 Sports consultancy Two Circles has just released a report which estimates annualized global sports revenues will grow from $159B to $260B by 2033. Here’s how; Over the next decade, revenue generated from sports IP is set to grow by 60%. 3 primary levers will accelerate that growth 👇 ⚫More Fans & Attention ⚫Diversified Sports Experiences ⚫Direct Value Capture A mindset shift is taking place across the industry towards fan-centric approaches. This will create opportunities for sports products and commercial models to grow. 🚀 A fascinating read for anyone in the industry. I've provided a link to the full report in the comments. 👇 *** 📌Subscribe to my free sports newsletter You’ll get more of the latest sports business news and industry updates! #sports #sportsbiz #linkedinsports #sportsindustry
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📣 Exciting News! Learn to Maximize Sports Activations! 🏟️ In our latest video, we're sharing invaluable tips on how to drive consumer engagement through sports event activations, inspired by the insights from this enlightening Forbes article: https://lnkd.in/efSfiC6q Don't miss out on these expert insights that can elevate your brand's presence in the sports sponsorship arena, based on the strategies discussed in the article. Whether you're a seasoned marketer or just starting, there's something here for everyone. Watch the video now to uncover these game-changing strategies: Let's boost your event marketing and brand activation game! 🏀🔥 #EventMarketing #SportsSponsorship #BrandActivations #EngagementTips #MarketingStrategies
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❓ As a BRAND MARKETER, how are you quantifying the impact of sponsorship on your brand equity & sales? ▶ Nielsen Sports' market research shows that on average, sponsorship spend is 15% of the total marketing budget, representing a significant blind spot in marketing mix models if accurate sponsorship data is not included. ❌ Brands that do try to measure the impact of sponsorship often use inaccurate data or models resulting in a 68% potential error in ROI. 📉 By ignoring the long term impact of these investments on sales, a representative miss of 47% of the total sponsorship impact leads to significantly understated ROI. 💲 Nielsen Sports’ Sales Impact data is an impressional output of our holistic media valuation and syndicated exposures received as a result of sponsorship. The inclusion of sponsorship impressions in MMM serves to inform sponsorship performance relative to all marketing activity both from a historical and current viewpoint. 📨 Interested in exploring what this could mean to your brand? Looking for justification to do more in sponsorship? Let us show you the data to support your case. DM me for more information. #sportssponsorship #sportsdata #sportsinsights #sportsanalytics #linkeinsports #mixmodeling #MMM #sponsorshipROI
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Our 2024 Deloitte Sports Outlook is here! From emerging revenue streams to increased investment in fan data, check out five key trends shaping the sports industry.
2024 Sports Industry Outlook
www2.deloitte.com
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This article takes a thorough walkthrough of media and its role in sports as a whole. It looks into what media has done and its potential to change the sports industry. It is important to obtain a good understanding of how and why media has changed sports in all ways. https://lnkd.in/e5pK_2KF
New Media, Digitalization, and the Evolution of the Professional Sport Industry
frontiersin.org
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Misk2030 Leader | Transforming the Sports Industry with Visionary Leadership | Sports Management Executive | Driving Success for Businesses & Athletes
Managing sports sponsorships and endorsements effectively is key to success in the sports industry. Here are some best practices to keep in mind: 🌟🤝 1️⃣ Align Values: Choose sponsors and endorsements that align with your team's or athlete's values and image. 🎯 2️⃣ Clear Communication: Maintain open and transparent communication with sponsors for mutual understanding and goals. 💬 3️⃣ Fulfill Obligations: Ensure all commitments and deliverables are met on time and to the best quality. ⏰✅ 4️⃣ Monitor Impact: Regularly assess the impact of sponsorships and endorsements on your brand and audience. 📊 5️⃣ Adapt and Innovate: Stay flexible and open to new ideas and opportunities in the sponsorship landscape. 🔄💡 Effective management of these partnerships can significantly boost your brand and financial health. #SportsSponsorship #BrandManagement #SportsMarketing
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