Nielsen’s Post

Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she discusses the future of live sports and how media buyers can embrace the role of women athletes in shaping this dynamic industry. http://nlsn.co/60429IJhY

Our Top Ten Streaming List is live 🎬! Your Honor and Dexter both topped the streaming charts with 1.6 billion and 1.5 billion viewing minutes, respectively, across Netflix and Paramount+ during one of the most competitive weeks ever in the streaming rankings, as seven streaming titles hit 1B+ viewing minutes—a feat that has only happened once before. View the full list ➡️ https://lnkd.in/eKBhugXk

Advertisers, are you creating connections with fans through sports sponsorships? 🏅 Our 2024 Paris Olympics Insights Hub provides insightful data on the brand impact of sports sponsorship- explore now. http://nlsn.co/60499fjZX

Are your marketing efforts geared for Olympic gold? 🥇 Nielsen reveals how top brands leverage long-term sports partnerships to boost brand awareness and drive sales. Learn how Visa, Airbnb, and Coca-Cola are making the most of their associations. Read the full article to unlock winning strategies: https://bit.ly/3WlmEFl 📈

🌍 Expand your brand's global reach and impact with Nielsen's ROSI framework. From fan demographics to brand health metrics, uncover invaluable insights to drive success across markets and platforms. Contact us to learn more! http://nlsn.co/6045jplfZ

Transform your political campaign strategy! Nielsen's case study reveals that 1 in 3 potential voters watch Local News through streaming only. Leverage these insights to optimize your media mix and reach more voters. Learn more: https://bit.ly/3Lqt0yc 📊📈

The Olympics are almost here! 🏅 Top brands like Visa, Samsung, and Coca-Cola have mastered long-term brand building through sponsorships. Discover how these partnerships boost brand awareness and drive consumer engagement! Check out Nielsen’s latest article here: https://bit.ly/3WlmEFl

Let the games begin! 🏅 As we gear up for the 2024 Paris Olympics we interviewed some industry leaders about what they're most excited to see. Want more fan insights? Check out our 2024 Olympics Fan Insights Hub: https://bit.ly/3LCzOsp

🔍 Luxottica needed a way to measure the success of their total campaign footprint, heavily focused on OOH advertising. Nielsen’s Brand Impact did just that. By measuring the effectiveness of their campaigns, including OOH, Nielsen revealed what resonated most with clients across cities and how to best allocate ads to maximize performance. Advertisers, learn how our solutions can do the same for you. Read the full case study now! 📈🕶️ https://bit.ly/3zYZAEY