Maserati’s Post

The future of advertising? Lil Miquela X BMW While not entirely AI-driven, Lil Miquela represents the pioneering concept of a non-human influencer since 2016. She has done a lot of collaborations before with fashion brands, but what's truly noteworthy is seeing brands like BMW embrace this shift by featuring Lil Miquela in an entire ad, blurring the lines between digital and analog existence. The fact that a conservative industry like the car industry is embracing digital beings speaks volumes about the changing landscape of marketing. As a new generation of consumers grows up with digital entities, their acceptance and integration into our daily lives are becoming more evident. Moreover, the resurgence of AR and VR technologies is gaining momentum. When we finally achieve fully immersive AR/VR experiences, it's quite possible that AI influencers will become the norm rather than the exception. #Advertising #AIInfluencers #FutureTrends

“I always had the feeling that what I designed was absolutely 100% Ferrari. It is not arrogance, but it is very clear in my head. I always felt in total harmony with the brand.” NEW EPISODE IS NOW ONLINE - just in time for the relaxed holiday season. An individual interview with the legendary car designer Maurizio Corbi, who probably shaped Ferrari's design language like no other and influenced most Ferrari cars with his brilliant skills. Tune in when this outstanding personality, a genius, an artist, a polite, kind, intelligent and thoughtful person answers all kinds of questions about the design and development of today's and tomorrow's mobility. Be prepared for knowledge, entertainment and a lot of straight talk about sustainability, the electrification of luxury cars, which have historically been defined by engine sound and performance, the trend towards producing ever larger SUVs and much more. As always - especially in individual one-on-one interviews - there was an opportunity to delve deep into the topic of self-development. Learn where Maurizio gets his inspiration from, what motivates him, whether it's worth chasing happiness and much more. Exciting, critical, honest. So here we go, as always according to our motto “educate, entertain and inspire”. Enjoy - as always - you find us wherever you listen to your podcasts and on our website. PS: For all the car enthusiasts in our community be sure to check out Maurizio's personal website, where he presents his masterpieces. At the latest then you will realise what a gifted artist stands before you. You can find the link in the comments below 👇 #AutomotiveIndustry #design #FutureMobility #inspiration #pininfarina #EliteExpertsConferences 

Alfa Romeo putting #generativeai to excellent use: Ahead of the unveiling of its new supercar (rumoured to be called the 33, and limited to a production run of just 33), it's asking fans to submit six keywords to describe the 'most beautiful car in the world', and letting #genai do the rest. https://lnkd.in/egPuCaaA

Precision at Every Turn! 🔄 Experience the ultimate handling with Speedtech Performance's geometry. Turn heads and conquer corners like never before. #cars #automotiveaftermarket #UltimateHandling #PerformanceUpgrades #musclecars

“I always had the feeling that what I designed was absolutely 100% Ferrari. It is not arrogance, but it is very clear in my head. I always felt in total harmony with the brand.” NEW EPISODE IS NOW ONLINE - just in time for the relaxed holiday season 😁 An individual interview with the legendary car designer Maurizio Corbi, who probably shaped Ferrari's design language like no other and influenced most Ferrari cars with his brilliant skills. No, it really wasn't arrogance. Because sitting in front of me was an outstanding personality, a genius, an artist, a polite, kind, intelligent and thoughtful person who answered all kinds of questions about the design and development of today's and tomorrow's mobility. 💡Be prepared for knowledge, entertainment and a lot of straight talk about sustainability, the electrification of luxury cars, which have historically been defined by engine sound and performance, the trend towards producing ever larger SUVs and much more. As always - especially in individual one-on-one interviews - we also had the opportunity to delve deep into the topic of self-development. Learn where Maurizio gets his inspiration from, what motivates him, whether it's worth chasing happiness and much more. Exciting, critical, honest. So here we go, as always according to our motto “educate, entertain and inspire” - and all of that for you, dear listener 🙏 Enjoy 🙏🙏🙏 Ludmilla #DERRtobedifferent PS: For all the car enthusiasts in my network - and there should be quite a few of them 😁 - be sure to check out Maurizio's personal website, where he presents his masterpieces. At the latest then you will realise what a gifted artist stands before you. You can find the link in the comments below 👇 #AutomotiveIndustry #design #FutureMobility #inspiration #pininfarina Elite Experts Conferences #EliteExpertsConferences #LudmillaDerr

🚗💨 Exciting Times Ahead: The Future of Cars As we watch, the automotive landscape is evolving at an unprecedented pace, let's take a moment to go back to childhood and recall what pictures of cars of the future we drew. What features do you imagine in the cars of tomorrow now? 🤔  Maybe flying gliders, as the Peugeot Concept Car 2049 filmed in the Blade Runner 🚀💭 Drop your futuristic thoughts in the comments below!  Let's spark a conversation and explore the amazing possibilities that appear. #marketing #automotive #FutureOfCars #PSA #Stellantis https://lnkd.in/e626mDAe 

“If it’s comparable, it’s not a Bugatti” – this is the real slogan of Bugatti. Driving a Bugatti takes you to a different dimension, far beyond what any other supercar can possibly offer. That’s why it’s worth 5 times what a brand new RR is worth. The values, slogan, mission, and vision of any business are more for the team of that business than anything else. Do you feel your company, vision, mission, slogan, and/or values are reflected in your daily operations? 🤔 #Bugatti #BugattiChiron #FirasAlmsaddi #ReflectionInOperations https://lnkd.in/d-PbPufn

Reflecting on the Road Ahead: looking at #Renault's 2023 #NFT Initiatives 🚗🏁 As 2023 closed, it's pivotal to evaluate Renault's journey into the NFT realm with their "genR5" collection. This venture not only commemorates the iconic Renault R5 but also sets a new benchmark for digital engagement in the automotive industry. 💡Analyzing the data, how has this initiative shaped consumer interactions and brand perception? With tangible benefits linked to these digital assets, what insights can we gather about the evolving relationship between automotive enthusiasts and digital collectibles? 👉 Delve into the @brand3index numbers and discuss the impact of Renault's NFT strategy on the future of automotive heritage and innovation. #RenaultNFT #DigitalTransformation

I just finished writing about Toyota's European strategy for our latest monthly study and can't help but feel that Toyota Motor Corporation need to make more of their most valuable brand asset, Akio Toyoda, or more precisely his alter-ego "Morizo" with most people in Europe unaware of the charismatic charm of Toyota Motors founder's grandson. In our report and part of an interview with Lexus President Takashi Watanabe we asked if it would be possible to include a drive mode that maps the engine and ride of Akio Toyoda making it accessible through the software. We asked if it could be called "Akio mode". Maybe "Morizo mode" is even more appropriate in hindsight. https://lnkd.in/dnsVGeJk

Precision at Every Turn! 🔄 Experience the ultimate handling with Speedtech Performance's geometry. Turn heads and conquer corners like never before. #UltimateHandling #PerformanceUpgrades #musclecars #cars #automotiveaftermarket