There is a lot of discussion in the gaming industry about projects like Monopoly Go, Brawl Stars, and Royal Match. I thought it would be interesting to analyze data to see if the growth of such projects increases the share of total mobile gaming revenue taken by top games. This analysis is based on worldwide Data.ai data (top Google Play games by revenue divided into buckets: "top 10 games by revenue," "top 11-50 games by revenue," etc.). It includes data for recent months as well (2024 data covers January-May). Interestingly, the share of revenue held by top games was decreasing in recent years, but this trend reversed in 2023 and accelerated in 2024. Simultaneously, we see a growing share of revenue coming from smaller projects (i.e., games outside the top 1000 list). Any comments or additional views? #data #mobilegaming #mobilegames #gaming #verifywithdata
Most casual top chart games play for the long tail, therefore their monetization results come later, that could be the explanation. Also iOS can tell a different story as well
Thanks for your insights Mariusz Gąsiewski you help us a lot
Lumen Research
1moMariusz Gąsiewski I think this is a good projection of the full industry at the moment - https://www.linkedin.com/feed/update/urn:li:activity:7207011850020990977/ - and purely from opinion, that within this noise there will be growth exactly like you've shown above, with the big players