The best person to follow on LinkedIn to learn more about media mix modeling (MMM)? My vote goes to Michael Kaminsky of Recast. With a unique ability to make complex topics accessible to non-experts, Michael's steady stream of posts are an on-going source of super helpful insights. Who else is a great follow on LinkedIn to better understand MMMs?
Federico Utzeri
1mo
Gabriele Franco from Cassandra has created tons of tutorials on MMM really useful on its channel: https://www.youtube.com/@cassandra4533
Ashley McAlpin
1mo
I'd have to (with bias) toss Ron Jacobson into the mix. As we've really honed in our focus on our MMM solution, he's taken the stage talking about MMM more on this platform—I've learned a lot from him!
Paul Kovalski
1mo
Beyond the names you mentioned, I’d also check out: Jon Lorenzini & John Wallace from Liftlab Maor Sadra from Incrmntal
James Bance
1mo
Nick Stoltz at Measured. Cody Greco at Prescient AI. Two of the masterminds in this category.
Sarah Renner
1mo
I recommend Andy Hasselwander, who provides great insights on how to think about marketing mix, full-funnel attribution and brand measurement
Cameron Hoy
1mo
Shout out to Jim Gianoglio and the Measure Up podcast!
Check out Dr. Ramla Jarrar! Her MMM YouTube series is outstanding: https://www.youtube.com/watch?v=PyFn4C63TRQ&list=PLctJCIReWvUHUnrl3MH6yHp8dFq2Jz9C5&index=2
Josh Nannen
1mo
If you haven't yet met Madan Bharadwaj, you should ;).
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1moEnrico Ferrari recently put on a masterclass on triangulating MTA / MMM / Incrementality. Accessible for non-experts, but nuanced enough for practitioners who already have a measurement stack in place.