More great AI content from the 4A's - a nice summary of recent AI announcements from Google and OpenAI, including implications for the agency world. 4 key takeaways: 1️⃣ ⚡ Rapid Content Creation: Continued expansion of tool capabilities facilitates high quality production. 2️⃣ 🔎 Search is evolving: Changes to the dominant search engine in the US will fundamentally change consumer behavior, and are likely to require a shift in both paid and organic search strategies for brands. 3️⃣ 🖼️ Multi-modal inputs and outputs: The use cases many in our industry are already experimenting with will become more and more compelling due to multimodal AI. 4️⃣ 🤝 Collaboration is key: Both OpenAI and Google's announcements highlight the increasing importance of collaboration between humans and AI. Check out the full summary for more detail. 👇
Jeremy Lockhorn’s Post
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Google's AI Evolution: Changing The Future of Advertising and Business🚀 From emulating the human brain with the Google Brain project to their bold venture into the realm of Alpha Go, Google's journey with AI is nothing short of spectacular. Now, they're diving deeper, tapping into generative AI for advertising's next big leap💡. 🔍 Key Highlights: 1️⃣ Deep Dive into AI: With the DeepMind acquisition and TensorFlow platform, Google showcases its relentless drive in harnessing deep learning across services🤖. 2️⃣ AI-Powered Advertising: Revealed documents suggest a shift towards Large Language Models in reshaping advertising📊, aimed at reviving recently dipped conversion rates. 3️⃣ Empowering Creators: Through PaLM 2, Google enhances YouTube content🎥 and inspires creators with fresh video topics. 4️⃣ Addressing Financial Hurdles: Facing economic challenges, Google's bet on AI emerges as the beacon to rejuvenate revenue growth and reestablish its financial prowess💰. 5️⃣ AI in Customer Support: With the advent of Google Duet and Chat assistance🗣️, users enjoy a refined experience, simplifying cloud queries and intricate project plans. 6️⃣ Image Creation Revolution: A new tech, rivaling OpenAI's DALL-E, promises rapid image generation from text, ushering in a novel era in visual content. Find out more about this and how other digital giants are incorporating AI into their ad business in our latest episode of Bannerflow Insider - https://hubs.ly/Q01_1C4P0
Bannerflow Insider - Google AI
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Interesting partnership between OpenAI and TIME, and with other big media houses too. OpenAI gains access to over a century's worth of content and TIME gains AI development opportunities. However, my eyes are on the media houses that OpenAI is choosing to partner with. What are the selection criteria? Because those partners aren't looking all that diverse. On many levels. What's going to be the impact of this on AI outputs? https://lnkd.in/eQdjpCZ6
OpenAI partners with TIME magazine, gaining access to 101 years of archives for ChatGPT
the-decoder.com
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February brought big AI news - OpenAI watermarked Dall-E images, Sora launched, Reddit stirred controversy with an AI deal (plus their IPO plans). Data also shows Facebook losing its news dominance as Gen Z-X go to Instagram and TikTok instead. The AI and social media landscapes are shifting! #AI #machinelearning #socialmedia #trends #openai #dalle #reddit https://lnkd.in/eUT8UVWH
February News: AI Watermarking, Text-to-Video, Licensing, and Social Media as News — AMT Lab @ CMU
amt-lab.org
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Google just dethroned OpenAI Their new AI model generates 1080p, 60+ second clip in 100+ cinematic styles. A new rival to Sora has entered the market. Google has just announced the launch of Veo, a groundbreaking AI video generator that can create high-definition videos from text, image, or video prompts. Developed by Google DeepMind, this powerful tool is set to transform the way we create and edit videos. Here are some of Veo's impressive features: -Generates 1080p videos lasting over a minute -Applies cinematic effects like time-lapses and aerial shots -Edits existing videos using simple text commands -Understands natural language and visual semantics to capture nuance and tone -Generates videos based on a single image input, integrating the image's style with the user's text prompt -Ensures consistency in characters, objects, and styles throughout the video While Veo is currently available only to a select group of testers, Google is committed to prioritising the ethical use of the platform from development. Every video created by Veo will be watermarked using SynthID and passed through safety features to mitigate bias, copyright, and privacy risks. As Veo continues to evolve and become more accessible, it has the potential to revolutionise the video industry. What are your thoughts on Google Veo and the future of AI-generated video content? #GoogleVeo #AIVideoGeneration #Google
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CEO, Intelligent Voice | Speaker | NLP and Speech AI Expert | RDSBL Industrial Fellow @ University of East London | JSaRC Industry Secondee @UK Home Office | Mental Health Advocate | Passionate Entrepreneur
Medium blocks OpenAI and others to scrape their content. You may have heard that Medium has decided to block OpenAI and other content scrapers from accessing their platform. But is this the right move? At Intelligent Voice, we believe in the potential of sharing knowledge and leveraging the work of platforms like OpenAI. Instead of opting out by default, should we have an opt-in system? Let us decide whether we want to share our content and reap the rewards. After all, it's how we pay for amazing services like Google search and Gmail. But what about you? Do you want to have a say in how your content is used? We want to hear your thoughts. Should content providers like Medium have the power to block access without our consent? #ContentScraping #Openai #ai #medium
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With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information. Here's what that could mean for you.
How Marketers Can Adapt to LLM-Powered Search
hbr.org
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Every time I see posts on AI advancements like OpenAI's recent SORA, my mind can't help but wander back to Ray Kurzweil's "The Singularity is Near". It's wild seeing how far text-to-video tech has come in just a year. I can almost see a future where content creation is fully automated, tailored to 'you' based on your digital breadcrumbs. The scary part? 'We might not need humans to make content anymore!' A quick story – has anyone else had a similar YouTube algorithm experience? I once tried to pick up John Mayer's Edge of Desire by ear, played it so many times that now YouTube's algorithm always guides me back to it whenever I hit 'auto-play'. That's the thing with algorithms, they get to know you so well, they only serve up your favorites. But we humans, we're a fickle bunch, always chasing the new and unexpected - that's how we discover. So, here's my take. Even when we're in the age of automated, personalized content, human creatives will still have a place. Because while most brands will be busy zigging, those that dare to zag with a human touch will stand out. That's where we're trying to arrive at Media.Monks - putting the human back in our craft, so our work feels less like a fast-food menu and more like a gourmet meal.
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With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information.
How Marketers Can Adapt to LLM-Powered Search
hbr.org
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Interesting insights into how websites will need to be redesigned to conform to LLM like ChatGPT, Gemini etc. This article predicts the rise of LLMO (LLM Optimization) as opposed to conventional SEO. Exciting times ahead!
With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information. Here's what that could mean for you.
How Marketers Can Adapt to LLM-Powered Search
hbr.org
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With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information.
How Marketers Can Adapt to LLM-Powered Search
hbr.org
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