Informa Tech’s Post

B2B gated content has captivated buyers’ attention propelling a 77% increase in demand since 2019. Informa Tech's sister brand NetLine's dissects this and other marketing trends shaping 2024 and likely to influence 2025 to help marketers make informed decisions. Find out what is behind the trends and how to perfect your marketing strategies in the webinar “2024 Unlocked: B2B Content Trends and Marketing Strategies”: https://bit.ly/4cVHLVv #BuyerIntentData #Marketing #ContentMarketing #B2B

The graph below presents a revealing look at the marketing channels deemed most effective by professionals in B2B contexts. Both in-person events and content marketing emerge as the twin titans of efficacy, each commanding a 41% consensus in the tech sector, and 35% and 27% across all sectors, respectively. These figures highlight the enduring power of face-to-face interaction and the persuasive pull of well-crafted content. Source: https://lnkd.in/eg5wKHn #b2b #b2bmarketing #b2bmarketingtrends #contentmarketing #emailmarketing #inpersonevents #paidsocial #organicsocialmedia

Thought Leadership is NOT Content Marketing Confuse the two, and you’re toast. For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At least, it can be. Getting it right, and activating the demand-gen component without straying into “sell mode,” is incredibly hard. Read more at https://lnkd.in/dHFmqFPN #thoughtleadership #contentmarketing #demandgeneration #marketing #marketingeffectiveness #b2bmarketing #b2bleadgeneration #b2b

Organic content distribution in B2B marketing is strategically focused on maximizing engagement and visibility through key channels. This strategic allocation across these channels underscores their critical importance in B2B marketing strategies aimed at building trust, driving conversions, and sustaining long-term business growth. #B2B #marketing #digitalmarketing #organic #content #contentmarketing 

Do you truly know who you're speaking to in your B2B marketing? Understanding your Ideal Customer Profile (ICP) is the cornerstone of crafting resonant content and choosing the right channels. Swipe through to discover why your ICP should be the starting point of your strategy. Ready to find your ICP and create tailored content? Book a Growth Call with us today and let's unlock your organizations true potential. https://lnkd.in/gnXpGtdB #b2bmarketing #marketingstrategy #growthcall #customerprofile #marketingtips #scaleupmarketing #growthmarketing

Going Global? Hold on to your hats 🎩 B2B marketing expert David Noonan is spilling the tea ☕️ on the key things CMOs need to keep in mind when transcreating content for international markets. Plus, we're here to help! If you need an extra hand navigating the global marketing landscape, we're just one message away 💌 #Contentoo #ContentMarketing #DigitalMarketing #Content #B2B

Is your content not converting? Here's why: B2B marketing is easy to play safely. But safety doesn't always result in conversions. We've analyzed hundreds of campaigns and found a common thread: lack of emotional connection. Yes, even in B2B, emotions drive decisions. - 70% of successful campaigns had a strong emotional component. - B2B buyers are 50% more likely to buy when they see personal value. So, how do you infuse emotion into your B2B content? 1. Understand your audience's pain points deeply. 2. Share customer stories that resonate. 3. Speak to aspirations, not just needs. It's time to rethink our approach. Move beyond features and benefits. Connect, resonate, and watch your engagement soar. Let's bring emotion back into B2B marketing. Because businesses are made up of people. And people? Feelings drive them. --- 🔔 Follow me + Hit the bell icon for more daily content marketing tips. 📱DM me if you need a hand with anything marketing. #marketing #b2bmarketing #contentmarketing #digitalmarketing #marketingstrategy

Maximize Your B2B Marketing Strategies with High-Impact Content. Here are the content strategies that are leading companies to significant growth. Learn the secrets to captivating your audience and driving business success. #B2BMarketing #ContentStrategy #Purplepatchservices

Valuable content plays a crucial role in a B2B marketing strategy. The process of curating content is essential for the successful implementation of your content plan. #ContentMarketing #ContentCuration The power of curated content in B2B marketing https://buff.ly/47mR5z5

Stop prioritising SEARCH VOLUME in your content strategy And do this instead: Optimize for 'Intent'! ------ INTENT means that the person who is searching this term, is looking to purchase So if you're Apollo(dot)io: HIGH INTENT = Apollo vs [competitor] LOW INTENT = Outbound Marketing Strategies Prioritise low volume, high intent searches Instead of low intent, high volume searches ------------ Start with the people who are solution aware That's where the inbound demos are! ------- LISTEN or WATCH episode 122 of The B2B Playbook with Lashay Lewis on your favourite platforms below! #b2b #b2bmarketing #demandgeneration