Google Research’s Post

📳 How will AI lead social listening, strategy and output for brands? 📳 That was the question posed at this evening's webinar from Sprout Social, Inc. Key Takeaways: 👉 Ensuring your brand's voice remains front and centre will humanise #AI data. 👉 Lengthy prompts with past examples of successful strategies will allow this. 👉 Different AI models enable different functions - Make sure you know the results you want to present (data or blue-sky thinking) and let this inform the models you use for your research. ...And the hot new topic in AI? That would be Retrieval-Augmented Generation (#RAG) the process of optimising the output of large language models, ensuring references to authoritative knowledge bases in its responses. You can read more here: https://lnkd.in/etcPyF9A A huge thanks to Jonathan Zuluaga and Jeff MacDonald for sharing your insights.

We are in a new era of media consumption. With the rise of digital platforms and technology innovation, publishers must devise new ways of operating if they want to continue championing the media landscape. Central to this endeavor is the adoption of AI. We have recently released a whitepaper that examines the role of artificial intelligence in the media industry and how publishers can use it responsibly and effectively. We delve into a range of important topics, including: How AI impacts four key areas of the media business Ethical considerations of AI adoption Opportunities and challenges for media organizations Regulatory landscape and policy implications How to foster responsible AI use through self-regulation Emerging AI trends publishers should look out for Strategies for media companies to embrace AI innovation Along the way, we share valuable statistics, case studies, and industry insights that give a complete view of the state of artificial intelligence in the media sector. Don’t miss out on understanding how the future of our industry is being shaped. Download our AI whitepaper today: https://hubs.ly/Q02763VF0 #AI #media #publishing #whitepaper

Are you ready to #levelup brand authenticity with AI tools? Ensure lasting connections with audience by #stayingaheadofthecurve and learning to use AI for your benefit. This #newsletter The ABC of Artificial Intelligence (AI) for Agencies is your guide to positioning your agency for success in the AI-driven future. Join me each week as we explore personalized insights crafted for your agency's innovative journey. #subscribenow to the newsletter https://buff.ly/4ciIuR8 and be encouraged and motivated to explore and #growyouragency with AI

Delighted to announce that I have successfully completed a course in AI in Digital Marketing, enhancing my skill set and expertise in the field! #AI #DigitalMarketing #ProfessionalDevelopment"

AI is already changing how consumers approach school, work and buying—and if you're in insights and marketing, now's the time to pay attention. Next week, Reach3 Insights is hosting a webinar to share what you need to know. Based on a research study that used a conversational research approach and the Rival platform, this presentation will walk you through what's happening now and what's ahead for businesses. Join Matt Marotti, Ingrid Rivera and Christine Nguyen, PhD to learn more: https://lnkd.in/gRDVZpTs #AI #marketresearch #insights

Thrilled to reshare this insightful report from #AOPTechTalk, featuring a special contribution from Alex Powell our CEO and co-founder. Alex brings to light a critical perspective: Generative AI often falls short on ROI and can risk publishers' IP. Predictive AI, while less flashy, delivers solid value and boosts efficiency 🤖✨ At Pixels AI, we believe in predictive AI's potential to reshape the way publishers and content creators harness editorial video content, driving optimisation and growth. What are your thoughts?

🚀 Your Voice Matters: Help to shape the future of Marketing 🚀 We’re working with University of Bedfordshire Business School on a survey to explore how Artificial Intelligence (AI) can transform the marketing world. We want to know what you think about… 📌 The ethics of AI 📌 AI’s commercial potential 📌 AI’s current effectiveness in your campaigns 📌 The AI tools you find most useful The survey takes less than a minute to complete. You can access it here, until 31st August 👉 https://lnkd.in/e-DTA2RJ Those who participated will receive information about our findings as a thank you 😊 So get completing and share your thoughts on the incredible capability of AI! #AI #Marketing #DigitalMarketing #Survey #ArtificialIntelligence #MakingMarketLeaders

Don't you feel that the content we're consuming now is becoming increasingly inauthentic as more and more media outlets and publishers rely on AI for generation? From news to tutorials, information, summaries, reviews and comparisons, everyone relies on AI to create content in bulk, scheduled over time. The human touch element is diminishing, and the more you notice it, the more you realize why the message or content feels so artificial. How do you feel about that? #contentmarketing #ai #generativeai

It's been well documented that AI poses a threat and an opportunity for a lot businesses, especially digital-natives. If it's something that's troubling you I'd recommend downloading the AOP report and reading "Top tips from industry experts on how you can apply AI technologies more effectively within your digital publishing brands."

Worried about AI in Google Search? We're not. Google's Search Generative Experience (SGE) update has caused a palpable buzz about AI's role in transforming search dynamics. While some view these advancements with apprehension, fearing complexity and unpredictability, we're quite optimistic about the change. Why? AI, when used correctly, has the potential to create unprecedented efficiency and innovation in digital marketing. Read our thoughts on the changes here: https://lnkd.in/gQ6_5Ddh #digitalagency #searchmarketing #AI