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Audience-targeting ads are hitting the field during Thursday Night Football. This means Amazon Advertisers can now run contextual audience-targeted ads optimized for the viewers at hand, maximizing ROI and improving the viewer experience. John Ghiorso, former CEO of Orca Pacific, discusses how industry giants are already showing interest and actively engaging with this innovative format in a recent article. With its sophisticated targeting capabilities, Amazon is likely to draw in premium brands, thereby increasing its ad revenue and solidifying Prime Video’s position as a dominant player in the digital advertising space. For more details, read the article here: https://lnkd.in/gyBGDGFK #AmazonAdvertising #AudienceTargeting #ThursdayNightFootball

AudienceProject has inked a deal with Microsoft Advertising on audience measurement of advertising while YouTube has postponed its co-viewing measurement plans after having received push back from advertisers. #coviewingplans #audienceproject #digitaladvertising #mediabuying #connectedtv #youtube #adscholars

"🏆📺 Exciting news for DTC brands! Our latest article delves into the power of CTV advertising during Super Bowl 2024. Discover how DTC brands can tap into this high-impact marketing opportunity, engage with a massive audience, and drive sales through targeted CTV ads. Don't miss out on this game-changing advertising approach! #DTC #SuperBowl2024 #CTVadvertising #advertisingstrategy #marketing #DTCbrands #digitalmarketing #branding #SuperBowlads #CTV #advertisingtips #marketingstrategy" : Super Bowl Advertising: A CTV Guide For DTC Brands - https://lnkd.in/eMvE-piu

Everyone appreciates personal curation. Within programmatic advertising, curation can make or break audience interactions. As with most things in life, finding the right balance is key. We have curated inventory for clients and yet still buy across the open exchange. This balance is one of the things that make our campaigns efficient and effective. #ProgrammaticAds #Advertising

If your agency hasn’t been curating your campaigns already, then what are you paying them for? Poor campaign metrics and goals drive behaviour, so if your agency is incentivised to get you cheap traffic, then you’ll get that at the expense of business value. What you want to pay for is SMART buying - use of data, audience segmentation, good creative, testing, measurement, brand safety, and yes site curation. All aligned to a desired customer experience and an understanding of purchase pathways. None of this is new. The data and tools to filter and remove undesirable or underperforming sites/keywords/ads from the mix have been available for over 20 years. In fact, the rise of networks, trading desks and exchanges in many ways came from the ability to outperform traditional agency media buying with even a little attention to optimisation. But it takes effort. Pulling daily reports, filtering for performance, brand safety, relevance, testing creative and audience segments. If you want your agency to do these things, then you need to pay them for their smarts. Squeezed on fee and given metrics around cheap media and reach, then that’s what you’ll get. But if you look for ways to measure the business goals and outcomes and align agency comp to these metrics, you will get the benefit of their attention and their smarts. This will become increasingly important as Gen AI opens the floodgates to automated creation of MFA sites. Make sure you are paying them for their smarts, not just to spend your money. Thanks to Paul DeJarnatt for the original post. One of the smartest (and nicest) digital guys I’ve had the pleasure to work with, he’s the real deal. #digitalmedia #programmatic #datadrivenmarketing

NBCUniversal is streamlining cross-platform advertising with One Platform Total Audience. It is to serve as a one-stop store for targeted advertising, redefining cross-platform, audience-based advertising for the media industry. #advertising #targetedadvertising #crossplatform #artificialintelligence #machinelearning #adscholars

Uber is now offering a new way to reach consumers through its rides app, partnering with leading Demand-Side Platforms (DSPs). This innovative move allows advertisers to seamlessly integrate their media buys on the Uber app, enhancing their reach and engagement with a highly mobile audience. Imagine the potential: as riders are on the go, advertisers can deliver timely, location-based messages, maximizing relevance and impact. This integration promises a more personalized advertising experience, aligning with current trends of hyper-targeted marketing strategies. For marketers, this development opens up new opportunities to leverage Uber's extensive user base, optimizing ad spend with precise targeting capabilities. It’s a game-changer for brands looking to enhance their digital advertising strategies and connect with consumers in a more meaningful way.  #DigitalAdvertising #MarketingTrends #Uber #DSP #AdTech #Innovation

🎯DSPs help advertisers optimize ad spend, precisely target audiences, and maximize ROI. 👉 Read our article on the top 10 DSPs and find the best match for your advertising needs! https://lnkd.in/dJF-_daK #programmatic #monetization #adtech #dsps #digitaladvertising

‘The question that remains to be answered is which solutions the advertising and ad tech industries will gravitate towards. The buzzwords surrounding this subject are first-party data, contextual targeting, partnerships, and collaborations.’ 🎤 How is the Ad Tech industry going to face Cookieless Advertising? 🤔 Learn about this and other 2024 Ad Tech Trends’ in Ana Kealy’s Guest Article at MarTech Series 👉 https://lnkd.in/d6C9TFsP #marketing #martech #technology #onlinesales #onlineadvertising #onlinemarketing #adtech #adtech2023 #adtechnology #newblog #onlineadvertising #onlineads #EXADS #adnetwork #adplatform

🌐 Navigating Programmatic Advertising in 2024: Adapting to Change 2024 marks a significant milestone with the phasing out of third-party cookies, reshaping the programmatic advertising landscape. Despite this, the industry continues to grow robustly: Synergetic Dynamics: Programmatic advertising thrives on a symbiotic relationship between advertisers (Demand side) targeting audiences efficiently and publishers (Supply side) monetizing digital spaces. Growth Amid Challenges: Despite the cookie-less era, programmatic display ads are expected to grow by 15.9%, and programmatic video ads by 20.9% this year. Privacy-Focused Strategies: Google's phased rollout of third-party cookie exits, starting at 1% in Q1 2024 and aiming for global completion by year-end, emphasizes a shift towards privacy and contextual targeting. Rising Trends: Podcast advertising saw a 26% growth in 2022 and is on track to reach $4 billion in revenue by 2025. Political ad spending in the upcoming US election cycle is anticipated to surge to $15.9 billion, a 30% increase from the previous cycle. Emerging Platforms: Connected TV (CTV) programmatic ad spending in the US is projected to rise by 18%, driven by the popularity of streaming services. Social media platforms like TikTok and Instagram continue to see increased engagement with video content, shaping new advertising strategies. As we navigate these changes, embracing innovation and adaptable strategies will be crucial for success in the evolving programmatic advertising landscape. #ProgrammaticAdvertising #DigitalMarketing #AdTech #PrivacyFirst #AdvertisingTrends #DigitalTransformation