Google Marketing Platform’s Post

🚀 Google Marketing Platform is at the forefront of the AI revolution 💪 We're harnessing the power of Google to deliver unparalleled results for our clients 👀 Check out our guide

"The distinctions between Connected TV (CTV) and Over-The-Top (OTT) services have become focal points of discussion among content creators, advertisers, and consumers. With the advent of digital streaming, the way we consume media has undergone a significant transformation, moving away from traditional broadcast models towards more personalized, internet-based platforms. This shift has not only changed our viewing habits but also opened up new avenues for content delivery and advertising. CTV and OTT stand at the forefront of this digital revolution, each representing unique aspects of how content is accessed and enjoyed in the 21st century. While both are integral to the streaming revolution, understanding the nuances between them is crucial for navigating the complex ecosystem of digital media. This post aims to explore the definitions, operational frameworks, and market implications of CTV and OTT, shedding light on their differences and the impact they have on the broader media landscape." Written by: Ross Kernez, Executive Contributor

With the average home using around seven streaming apps and over 25% of households utilizing ten or more, it’s clear that viewers are spread across multiple platforms. For local advertisers, this means placing ads on just one or two #streaming platforms won't deliver the necessary reach or scale. Check out our Edward Ziskind's #CTV insights for #local #advertisers. https://lnkd.in/eEfXNG_c

𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗰𝗮𝗻 𝗻𝗼𝘄 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲 𝗼𝗻 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗧𝗩!!! Connected TV (CTV) advertising means showing ads on smart TVs and streaming devices that are connected to the internet. Instead of traditional TV channels, these ads appear on services like Roku, Hulu, LIve Sports, YouTube and more They can show up before, during, or after the content you're watching. Advertisers use data to figure out who might be interested in their ads, making it a good way to reach the right people. CTV ads are flexible, easy to measure, and let advertisers see how well their ads are doing in real-time, which is why many companies use them to connect with viewers who prefer streaming over regular TV.

Missed our webinar last week? Get the inside scoop from our team of experts as they discuss recent trends in streaming viewership and best-in-class strategies to plan, activate, and measure campaigns across all platforms. Watch here: https://bit.ly/3LKX5c5

Leave oversaturated audiences and inefficient streaming ad spend in 2023. Find out how advertisers are overcoming deduplication challenges with modern streaming measurement in our latest whitepaper: https://lnkd.in/gvHjQprJ

🔍 Exciting news! Discover the unseen forces that shape viewer habits and revolutionize viewer engagement on streaming platforms. 🚀📺 Traditional personalization models have focused on content and subscribers, but there's a third pillar that often goes unnoticed: context. And it can revolutionize viewer engagement on streaming platforms Join us in exploring the forgotten dimension of recommendations and unlock the full potential of personalized media experiences. Read the full whitepaper: https://bit.ly/3r969kb #Argoid #Personalization #ViewerEngagement #StreamingPlatforms #ContextualPersonalization #FASTChannels

🚀 Explore the Latest in #OTTVideo and #Broadcasting Trends! 📺 Stay ahead of the curve with our February industry roundup, categorised for your convenience! 🔍 Monetisation Spotlight: Dive deep into the latest trends and market insights with reports from Streaming Media Magazine and BroadcastPro Middle East, highlighting the impact of Ad-tiers plans, and the insights from MENA M&E leaders on how to adapt during these times of disruption. 🎙️ Rise of Infopodcasts: Discover an exciting new growth avenue as Panorama AV sheds light on the surge in demand for infopodcasts, offering fresh opportunities for content creators and broadcasters alike. 💼 Strategic Partnerships: Keep your finger on the pulse of the industry with insights from OTTVerse, reporting on strategic streaming partnerships that are shaping the future of broadcasting. Read more on these industry-shaping stories here: https://bit.ly/49L5eae #IndustryInsights #GoBigGoDigital #BroadcastingTrends #SwitchToMango

As consumers steadily migrate from linear TV to streaming services, marketers are eager to connect with local audiences on streaming services, but it's an uphill climb. The landscape of local advertising in streaming services is notably fragmented, presenting challenges in scaling and measuring campaigns effectively.

How can advertisers find the right streaming shows for their audience? Using E-Score Programs Cable/Streaming, we unlocked Gen Z and Millennial preferences in current streaming programming. Overcome ‘Walled Garden’ challenges and costly third-party data with our affordable database. For more on this topic check out our blog here: https://lnkd.in/g7QbXaWU #streamingplatforms #advertising #consumerbehavior