Google Marketing Platform’s Post

Join Lotame's Alexandra Theriault, BlueConic, and other industry experts on 12/19 at 1pm EST to discuss how brands and publishers can prepare for the cookieless future of digital marketing and advertising. Speakers from Lotame, BlueConic, UPS, Mindshare, The Trade Desk and Advance Local will share practical tips on: 💡 The value of first-party data 🔗 How universal IDs can extend first-party data value 📊 Real-world examples of first-party + identity solutions driving growth Regardless of when third-party cookies ultimately expire, now is the time to align your data strategy with consumer privacy expectations. Register now 👇 https://bit.ly/3TaVW28

📊 Advertisers, it's time to elevate your strategies! Whitelist Data provides actionable insights with Connected Publisher Saturation Reporting, API Suppression, and Global Vertical Suppression. Make informed decisions and protect your valuable client relationships. #WhitelistData #ActionableInsights

Google published an implementation guide detailing how Google Ads is integrating the signals from the Privacy Sandbox Measurement APIs using data science techniques. If you’re an ad-tech provider, this implementation guide might help you too → http://goo.gle/44uT033 #googleads #sandbox

As the identity landscape continues to evolve, advertisers can no longer rely on a single identity provider. Watch our on-demand webinar with Aqfer to learn why identity graphs are the future of ad tech and how to operationalize identity data for real-time activation at scale.💡🔗 https://lnkd.in/gnCU5TTv #DataDriven #GraphTech

TripleLift’s 2023 Snapshot: A Year Of Effectiveness & Results For Advertisers https://lnkd.in/dBrVzEQj #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #mobiletech #digitaladvertising

🔑 Unlocking the Privacy Sandbox: IAB Tech Lab's shift: 🚀 1️⃣ Challenges to use cases 2️⃣ Rethinking real-time bidding 3️⃣ Debating effectiveness 4️⃣ Timely analysis post-stabilization Mosto Digital provides an overview of this transformative report! To learn more, click here: https://lnkd.in/gBp-H2it At Mosto, we challenge our clients. When was the last time you experienced transformative growth? 🌱 #DigitalTransformation #PrivacySandbox #MostoDigital 🍇

I’m honored to be part of this webinar with Bryn S. & Ana Luisa Salustiano talking about the legacy roles of #dmps and the forwarding looking role of #cdps in the #adtech & #martech space. cc: Neerav Vyas

The AdTech Forum : Episode 4 of Series 3 Sponsored by Attain We welcome Jason Niemi, Global Technology Director at Kimberly-Clark. 📺 Watch here: https://lnkd.in/gWjdH4HS 🔊 Listen here: https://lnkd.in/g3FDMv2F Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best practices for creating personalized content that respects privacy. Looking to the future, Jason discusses emerging trends and technologies that will shape the use of opt-in data in advertising, offering insights on staying ahead of the curve. 📰 Stay updated by signing up for Marketecture Media newsletter: https://lnkd.in/e73KX4RG

Did you know that when it comes to ad intelligence, data acquisition is often the most common challenge? In our latest case study, we explore how Xtrella redefined digital advertising with the power of data-driven success using our mobile proxy solutions. Read More:

Did you see this? A new report from Basis found that nearly half of all advertisers don't feel prepared to succeed without third-party cookies. Check out all the findings here, then shoot me a message to talk about how you're handling things: https://ow.ly/Xxsn30szVCV #adtech #digitaladvertising #thirdpartycookies