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As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu

Just shared on MarTech360! Leah Montner-Dixon, VAB Director, Audience & Behavioral Insight, discusses the complexity of the digital video supply chain, and how this complexity causes only half of every dollar spent on #programmatic advertising to reach the publisher. Leah also shares 5 tips for marketers to successfully navigate the supply chain. Read now 🔗 https://lnkd.in/dWdSnKmF

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% of all ad revenue, outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? Here are four ways retailers can enhance the efficacy of their retail media network and boost profitability in the process... #retailmedia #digitalmarketing

It’s time to get out of the sandbox and see the true value of #retailmedia. Scale, security, efficiency and visibility should not be on the “wish list”. Reach out and hear why the top media companies leverage Operative.

#AdTech News: Advertisers can now target Kroger audiences through Yahoo's DSP - this is the first RMN deal for the Yahoo Advertising tech platform since it launched its retail/commerce media team in January. This is KPM's second DSP partnership since last Fall and is part of Yahoo's focus on the RMN market. With the US RMN market projected to top $64 billion this year, we can expect more deals between retailers and media platforms. #AdTech #RMN #PaidMedia https://lnkd.in/gZAkSBEt

"A recent Merkle study found that in-store media is now the No. 2 area of #retailmedia investment and a top focus of 33% of retailers—up from just 9% in 2022. As this happens, physical stores will begin to emerge as the “new TV”—a mass-reach advertising vehicle ideal for national brands." As the potential for reach via retail media continues to grow, what's your strategy for in-store advertising? 🤔 Loop® helps advertisers reach customers in public venues and broadcasts your messaging in spaces where those customers can't skip or change the channel. With great ads, advertisers can reach a captive audience with demonstrated intent, all at the point of purchase. Read the full piece "Physical Retail is the new TV" from ADWEEK here: https://lnkd.in/gSqBVFUY #advertising #digitaladvertising

Retail media is becoming the hottest topic in Ad Tech. 🔥📱 Not familiar? Check out the first blog in our retail media series to get acquainted. 👀 #adtech #nativeadvertising #programmaticadvertising #retailmedia #offsiteadvertising https://hubs.li/Q02bxz380

Retail Media is one of the fastest growing segments in adtech today. Learn more about the ecosystem and why we are seeing these major shifts in our latest blog post! #retailmedia #retail #adtech

Make sure your holiday campaign won’t leave last-minute shoppers out in the cold. With 88% of US households having at least one connected device, CTV offers more effective, captivating, and measurable advertising than other digital channels. Download this guide for expert tips that retail marketers need to build their holiday campaign strategy, measure success, reach the right shoppers at key times, and more. ➡️ https://hubs.la/Q029wJd80 #CTV #PerformanceAdvertising #BCFM #ThoughtLeadership #Retail #HolidayShopping #HolidayCampaigns