Mosquitos will plague you every hour of the day, no matter where you live, unless you take this action to address #climatechange.
(insert action relevant to target audiences in different locations)
How is that for a #marketing tagline for why YOU need to care about #climatechange? Successful #marketing makes issues directly relevant to the target audience. A large target audience detests and loathe mosquitos. Only a few scientific articles talk about how the insect world is changing, spreading disease further and faster because of climate change. We don't translate the research and make it relevant to the broader public. We lose the opportunity to make #climatechange personal, and deeply annoying....buzz, buzz, buzz, bite, itch, itch, itch.
To successfully #market change.
1. Make it relevant.
2. Clearly state what action each person needs to take. (e.g. pressure elected representatives, how to protect themselves against mosquitos, how they can reduce emissions by following these 3 easy steps (tailored to location/audience)
3. Provide additional information to demonstrate the seriousness, the facts.
- Mosquitos threaten the health of more people than any other creature on Earth.
- Climate change has extended the range of disease-carrying mosquitos to places they have never been found before. Malaria, which has killed more people than any other disease in the course of human history, has now been found in Texas, Florida, and Maryland. Dengue has been found in Florida and France.
- Mosquitos are highly adaptable and evolve more quickly to changing environmental conditions than humans can invent insecticides. Mosquitos are adapting to climate change faster than humans and becoming more lethal.
Consistent, relevant, repetitive, directive messaging works.
https://lnkd.in/gnkniUBt
Maestria en Griffith University
4dSomebody should make: google hurricanes to forecast world wide