Advertising analytics is based on three pillars: revenue attribution, campaign optimization, and budget allocation.
Let's dig into one of them - attribution.
Attribution involves tracing back the steps of a customer's path to purchase or other target event, and identifying which ads, channels, and messages played pivotal roles in their decision-making process.
But the main question is, how to run attribution modeling to accurately determine the ROI for various marketing efforts?
We've prepared a checklist outlining the foundational elements of attribution modeling software.
You can expect all these features from an Improvado-powered marketing attribution tool. Schedule a demo to precisely attribute conversions and see their impact on revenue growth: https://lnkd.in/gqgbqKh
And to learn more about advertising analytics, check our new blog post: https://lnkd.in/dfEdxamz
Data Engineer & Martech at DP6
1moGreat! But I have two questions, what about the sessions with missing session_start? How to fix this?