▶️ Want to learn more about traffic classification, channel groups and attribution? Check out this video where our Google Product Managers will walk you through some fundamental concepts and give you some concrete examples and helpful tips on how to master GA4. → https://goo.gle/3VCph56
Good to know!
Want to know how to drive 10x ROAS using Performance max? We've teamed up with Elevar and are spilling all the Pmax secrets from over 1.4 million ad spend. In the article we cover: - Finding a winning campaign structure - Why server-side tracking is a must in 2023 - Giving Google the right assets for maximum performance - Analysing asset group performance - How to handle brand exclusions Here’s a snippet of the recording. Link to the full article and video in the comments. Enjoy!
🌟 Google's Performance Max Masterclass🌟 📅 March 14, 2024 ⏰ 06:00 - 07:00 WET Google invites agency partners and customers to the "PMaxStellar," a livestream workshop led by Google Product Experts. Learn more here 👇 https://lnkd.in/d99vVV9J #googleads #performancemax #digitalmarketing #masterclass
✨ Why hesitate on test-and-learn? It's the cost. Yet, real growth lies beyond creative tests in conversion lift and incrementality testing. Before you test creatives, ask: What's the true ROAS? Platforms may dazzle with numbers, but the key is finding the incremental ROAS that actually fuels business growth. Don't be swayed by surface metrics; aim to uncover the genuine value of your ad spend. More tips on nailing incremental ROAS coming soon! 🚀
Struggling with Performance Marketing? 🤯 Are you spending hours perfecting your campaigns and still seeing disappointing results? Are you finding it hard to justify your spend? Look no further! At Glitch , we’re dedicated to taking the hassle out of building revenue-generating campaigns across all the major platforms. 🚀 Join our beta waiting list to get early access today! https://www.glitchads.ai/ Help us create this game-changing product and revolutionise your marketing efforts! #PerformanceMarketing #AdCampaigns #BetaTesting #MarketingSolutions #JoinUs #Glitch
I am excited to have contributed to this great new guide from Amplitude called Mastering Monetization Strategy, alongside some of my pals Logan Patterson, Brian Cahak, and many other amazing experts. The approach to monetization strategy in this guide highlights ways to leverage data to grow company revenue through a variety of monetization models, but threaded throughout is a focus on the strategy of “preserving revenue” by improving the customer experience through insight-driven product/pricing strategy, experimentation, personalization, and churn reduction – an interesting and refreshing take on monetization. Give it a read!
Are you leaving money on the table? 💸 Monetization pros from Braze, Slalom, Growth Unhinged, and more share how to unlock more value from your existing users: https://bit.ly/43ZiwOu
Hint: There are only 5 METRICS you actually need to track in your ad account... In my new video, I'm giving you a FREE forecasting calculator that you can use to easily diagnose issues in your ad accounts and forecast in-platform performance using these 5 metrics. Check it out now! https://lnkd.in/g7vJtuBk
🔄 Part 5/8: Building on the theme of incremental growth, Regina from StarterPPC showcases the importance of running budget scenarios to predict outcomes. A 20% budget bump, month over month, might be the game plan, even if you're not controlling every ad platform. It's all about strategic expansion to fuel long-term success. Watch the full video here: https://lnkd.in/e7j-duKX #googleads #digitalmarketing101 #googleadsmarketing
Producing ad creatives & funnels that scale past 6-7 figures in spend for brands like Cocunat, dbrand, Nordic BioLabs, MD Exam, and more
Looking at soft creative metrics is crucial to see: → where the problems are (and then fix them) or → what the successes are (and then replicate them) That’s how you continuously improve your creative strategy, make better ads over time, and predictably scale MRR
ICYMI: Maximizing Ad Revenue Button: How Ezoic's Latest Features Optimize Ad Placement, Size, Type, and Density: Discover how Ezoic's latest features can help maximize your website's ad revenue. Learn how to optimize ad placement, size, type, and density using machine learning technology, and take advantage of the maximize your site's revenue button to effortlessly optimize your website's ad revenue potential. ... http://dlvr.it/T38Yz9
Do Better Ads. Professional Nerd. Passion for Programmatic. Oh, and Boutique Digital Agency, VP of Marketing
1moi want to learn about when you’re going to roll out Annotations