ICYMI, check out the Ad Review Center! With development inspired by feedback from publishers and partners, user experience is sure to be top-notch! 🎖️Take a look here → https://goo.gle/3SvO2i4
Google Ad Manager’s Post
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Our 'Anatomy of an SDK' 🔬 series has added a new layer of depth of information for many advertisers and publishers in our industry - those eager to understand ad rendering experiences and how they impact KPIs such as video completion rates, CTRs and, probably most importantly, affect the user experience. Tomás Yacachury has just published the 4th piece in this series. This time in spotlight 🔎 : Digital Turbine's Ad SDK (formerly known as Fyber) https://lnkd.in/eg6SzWZj
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"...Nefta came to be because we want to make it easier for game developers in such a hard environment...' Nefta's CEO, Geeshan Willink, talking to PocketGamer.biz at PGC London, discussing how Nefta's ad network mitigates the impact of ATT opt-outs on iOS revenue for publishers. Compliant with privacy frameworks, Nefta leverages first-party data and machine learning to build publisher-specific user models, enabling the publisher to deliver a more relevant advertising experience to the user. Generating higher in-app advertising iOS revenue for the publisher and better ROAS for advertisers. Nefta allows the stacking of ad networks within the app providing transparency for the publisher into which ad network is earning them the most for different user groups. More iOS revenue and greater transparency into the ad network performance. As a game publisher, you should ask yourself, "Am I currently earning the most I can from the ad network I am partnered with?" https://lnkd.in/grXAJjbR #mobilegamedevelopment #mobilegaming #monetisation #useracquisition #pgc #nefta
How to get the most value for each ad impression | Geeshan Willink from Nefta
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🚨 Last chance to register! 🚨 Time is running out to secure your seat for today's webinar! ⏰ Dive into the secrets of premium publishers and discover how they build a top-notch ad experience for their different user segments. Register NOW ➡ https://hubs.la/Q025BpP20 #webinar #adtech #programmatic
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🆕 The Ad Review Center just got a makeover. After listening to feedback from publishers and partners alike, we've made changes to improve the experience for everyone. Start exploring → https://goo.gle/3SvO2i4
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Difference between pre-bid and post-bid impression in simple language… If you’ve worked with verification partners such as IAS and Double Verify, then even simpler for you to understand it. Pre-bid is the impression which your DSP makes, just before calling the ad server to place your creative on a publisher’s website. It will ensure that it adheres to your brand safety, viewability threshold, etc settings. Post-bid is the impression you track after the DSP and ad server publishes your creative on the website. Hence, you get a pre and post bid rate from your ad tech partners. #programmatic #media #digital
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X Experiments With Improved Discovery for Video Live-Streams: Live videos may soon be displayed on the Spaces bar at the top of user timelines. https://bit.ly/3LdaQ34
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Information today is just a voice away. And we mean that literally. Whether it’s picking a movie on OTT platforms, dialling a number while on the move, or searching for something online, voice searches are everywhere. Maximize your brand's visibility with Voice Search Optimization (VSO) in this voice-first era. Don't miss out! Source: Demand sage: 65 voice search statistics for 2023 #VSO #VoiceSearch #DigitalMarketing #Innovation #StayAhead #BrandVisibility
Voice Search: Your New Digital Ally
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Viewability is a major theme for publishers of all sizes in 2023. The types of questions we hear all the time are: - What is the impact of viewability on my monetization program? - What factors impact my ad viewability? - How can I improve the ad viewability on my site? - Are there any tools or technologies I can leverage to enhance ad viewability? - To address these questions (and more!), we've put together "The Ultimate Guide To Ad Viewability". This in-depth exploration of all things viewability will provide answers to all your burning questions about ad viewability, and perhaps address a few things you haven't thought of as well! Find the link in the comments below! ⬇️⬇️⬇️
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Most ad tech cos: “We offer white-glove service!” The same ad tech cos: *takes 3 months to fulfill a customization request* Too often, when a request slightly falls out of a vendor’s domain, they fail to act on it. “white-glove service” shouldn’t mean service only 85% of the time.
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Game Developer
2wExcellent work