'Looking ahead there's still lots of room for innovation in the gaming industry, as we’re trying to find the silver bullet to get brand advertisers all-in with ads in game. There are still many untapped opportunities for brands and we need to keep pushing innovative and scalable formats to offer in-game ads, custom sponsorships, and engaging new brand integrations.'
In this week's Monetization Masterclass, Antoine Jullemier shares his in-game advertising expertise, from navigating the shift towards hybrid monetization models to data-driven optimization. Read more below 👇
https://lnkd.in/eTB247_f
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