🎮 Here are the most important information about gamers in Germany! ℹ🔍 🕹 For the first time ever, the average age of video game players in Germany has exceeded 38 years 🕹 Ten years ago, the average age was just 33.6 years 🕹 48% of gamers are female 🕹 More than three quarters of all gamers are over the age of 18 The average age of gamers in Germany is rising. This trend is largely driven by the increasing number of older players, particularly those aged 60 and above. The past year alone has seen an additional 300,000 gamers in this age group, bringing the total to 6.4 million. One key factor in this shift is the loyalty of those who started gaming in the 1980s and 1990s and have continued to play as they age. Today, around three-quarters (78%) of gamers in Germany are over 18, with women making up 48% of the gaming population. ‘Although the average age of players has been growing for years, the trend still comes as a surprise to many people. The idea of games as a medium for children and young people is a difficult one to shake off. Although this demographic continues to be an important part of the gaming landscape, only a fifth of gamers in Germany are under 18.’, says Felix Falk, Managing Director of game. #gamesindustry #gamingindustry #Demographics The market data is based on statistics compiled by Consumer Panel Services GfK & data.ai (by Sensor Tower). Video Games Europe
game - German Games Industry Association’s Post
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Want to know how gamers of every generation engage with games today? 👉 Get report below to explore essential gamer demographics like age.
How different generations engage with video games today | Free consumer research report
https://newzoo.com
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💡 The mobile gaming industry is experiencing a radical gender rebalancing as more female gamers enter the market. With the advent of mobile gaming, which allows easy access to gaming on smartphones and tablets, the number of women participating in gaming has significantly increased. 👭 Women are not only playing more frequently but also commanding substantial fees in tournaments and outperforming their male counterparts in terms of engagement and attracting new users. 🕹️ Gaming companies are adapting to cater to this valuable demographic by creating mobile games tailored to diverse female audiences and promoting empowering messages. Forbes recently published an article discussing how the mobile games market is unleashing the power of women in this billion dollar sector. It's certainly worth the read for any developer or those curious to learn about how the industry is evolving! Read it here: https://lnkd.in/eUnT-xN4 #mobilegaming #gamingindustry #industryanalysis #appdevelopment #mobileappdevelopment #mobileapps #entertainmentnews #demographics
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Want to know how gamers of every generation engage with games today? 👉 Get report below to explore essential gamer demographics like age.
How different generations engage with video games today | Free consumer research report
https://newzoo.com
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🎮 Unlocking the Goldmine: Tapping into the Adult Gamer Market 🚀 Are you a business owner looking to expand your horizons and capture a thriving demographic? Or an investor seeking a promising avenue for growth? Look no further! Check out our five compelling reasons why catering to adult gamers is not just smart business but a lucrative opportunity. From high disposable incomes to unwavering engagement, discover why adult gamers are a market you can't afford to overlook. 💼💰 #GamingDemographics #InvestmentOpportunity #UnlockingGamingGoldmine #business #innovation #plausible
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🎮 Unlocking the Goldmine: Tapping into the Adult Gamer Market 🚀 Are you a business owner looking to expand your horizons and capture a thriving demographic? Or an investor seeking a promising avenue for growth? Look no further! Check out our five compelling reasons why catering to adult gamers is not just smart business but a lucrative opportunity. From high disposable incomes to unwavering engagement, discover why adult gamers are a market you can't afford to overlook. 💼💰 #GamingDemographics #InvestmentOpportunity #UnlockingGamingGoldmine #business #innovation #plausible
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Mobile Gaming Trends in the U.S.
prado.co
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Gaming is not just for the young, as a recent survey by Monetizr, reveals. Based on responses from over 207,000 mobile gamers, the study sheds light on how brand marketers can engage and keep their gaming audience. The survey shows a big change in mobile gaming demographics. It reveals that 43% of the respondents are Boomers or GenX, challenging the idea that gaming is just for the young. Around 40% of gamers are GenZ and younger, and just 17% are millennials. More importantly, over half (51%) of these gamers are female, highlighting the gender diversity in the mobile gaming community. In terms of engagement, the study found that 31% of respondents clock over five hours of gameplay each day. This level of engagement makes it a prime arena for advertisers. Meanwhile, 60% of gamers confessed to spending two to four daily hours gaming, while 30% allocated up to an hour to their favourite games, demonstrating mobile gaming’s broad allure. #Bidease #DidYouKnow
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Following my recent article, a timely report highlights global insights from Newzoo and their 2nd consumer research report on gamer demographics. This report highlights again that gaming captivates newer and more diverse audiences with each passing generation. Peopke increasingly engage with video games and platforms beyond playing, especially as developers and publishers adopt new business models and technologies that engage younger gamers (especially).
How different generations engage with video games today | Free consumer research report
https://newzoo.com
Managing Director at eXplore Studio, an international start-up company in the computer game industry currently developing The Kaiyo Mission and Deviate 0.
1moInteresting!