Cory Treffiletti’s Post

Check out our recent interview with David Leichner, CMO of Cybellum! "55% — 70% of a Marketing campaign’s success is influenced by the creative. Omneky’s platform utilizes multi-modal AI and historical performance advertising data to discover trends in what kinds of designs and messaging are performing for specific target audiences. Omneky also trains our model on customer’s brand information and assets to ensure that even as we’re generating creative, it is aligned with the customer’s brand style. Customers can then use our product to generate ad creative personalized for any platform, audience, SKU, and language, and can edit the creative directly within the platform. Customers can also provide feedback on the ad creative, and only ads that are “approved” are launched on the various ad platforms." https://lnkd.in/gmVXC6ch

Sociable AI open (BETA) is now available! 🥳 You can now access it here: https://www.sociable.how/ What you can do: - Create an AI persona in 15minutes. - Customize your AI persona via roleplaying. - No code / prompt engineering needed. - Integrate directly to Discord and Telegram (with Instagram & Facebook joining soon). Join our Discord if you need help! Here's the link: https://lnkd.in/g9eQ6GuA Have it a go on how easy it is to create an AI persona on social media with our brand new app. 💬 #sociableai #ai #aipersona #beta #startup #conversationalai #artificialintelligence #generativeai

AI and automation are revolutionising - AI-powered algorithms can help identifying patterns and optimise ad placements, budgets, and targeting parameters in real-time.

🚀 Dive into the world of #GenerativeAI in #fintech! Discover how AI is revolutionizing personalized financial advice, targeting specific audiences, and enhancing digital communication. Stay ahead in the fintech game! 📈 https://lnkd.in/gaNUvTad

This week Zuck announced “AI Studio” a new feature which allows Instagram creators to develop “AI-powered chatbot versions of themselves.” This is comes as no surprise for a couple of reasons: 1.) Zuck announced in an earrings call 8 months ago that “creator AIs” would be core to Meta’s growth strategy. This week’s announcement is making good on that vision. As I wrote about then: https://lnkd.in/e5_KcgxP? this is not just buzzy use of AI - it fuels longstanding truths about brand building, growth and consumer behavior: Talent want to scale; platforms want stickiness; brands want new conduits to consumers - who in turn want more access to their favorite creators. 2) With new tools, standards and collaborations AI clones are going more mainstream - with key unlocks such as TikTok enabling AI avatars for creators and advertisers. 3) AI clones are already in our feeds, and proving both a) useful and b) entertaining, especially when creative folk have their way with it. Case in point, Reid Hoffman’s Reid AI avatar by Hour One who is brilliantly brought to life by his creative team. This brings up an important point that Zuck acknowledged in his announcement: which is that the tool doesn’t guarantee anything on its own: the tools have to provide the scope, but it’s up to the creators and their own ingenuity to make it work. The magic will be as the two collide. #creatoreconomy #virtualhumaneconomy

What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/gwC_nHQD #ContextualAI #ConsumerPrivacy #ContextualAdvertising

Our position on AI at DRPCRD (Drop Card) Do we use AI in our product? – Yes Does AI help brands choose the right creators to work with? – Yes Does AI make better creator briefs? – Yes Do we shout about AI all the time? – No Are we AI experts? – No Are we an AI startup? – No At DRPCRD (Drop Card) we use tools (like AI), that work together to make the most robust, most transparent influencer content creation platform ever built. #ai #startup

What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/eyHknnbJ #ContextualAI #ConsumerPrivacy #ContextualAdvertising