Automobili Lamborghini S.p.A.’s Post

It's International Women's Day!   Yamaha Motor Corporation, USA is dedicated to fostering an inclusive and diverse environment where every employee has the opportunity to reach their full potential. Yamaha champions the advancement of its valued female employees and is proud to have employee resource groups like YWA (Yamaha Women’s Alliance), and leadership programs like Y-WIN (Yamaha Women’s Integrated Network) to further help shape the future of our workplace for women.   Today, we're proud to highlight the remarkable women of Yamaha Motor Corporation, USA, who are driving innovation, leadership, and inclusivity in the automotive industry. From engineers and designers to executives and technicians, these women are breaking stereotypes and paving the way for a more diverse and inclusive future. Check out our inspiring video featuring the women at Yamaha Motor Corporation, USA, as they share their experiences, words of affirmation, and battle cry to #InspireInclusion   Let's continue to champion diversity and inclusion, not just today, but every day!   #InternationalWomensDay #IWD2024 #InspireInclusion #YWA #YWIN

📢 Disappointing News: No Progress in Female CEO Representation in Swedish Listed Companies Despite Sweden's progressive image, a recent report by Dagens Industri reveals stagnant gender diversity at the CEO level. It's time for concrete action to break down barriers and promote equality in corporate leadership. #GenderEquality #Leadership #DagensIndustri #Sweden 🇸🇪

I’ve worked in the automotive industry for many years and I've witnessed many changes. Yet one challenge persists - the need for fresh perspectives and a diverse workforce. There is an urgent need to encourage more people to think about a career in automotive, with data from The Institute of the Motor Industry (IMI) suggesting 111,400 roles need to be filled in the next 10 years. The launch of the ‘There's More to Motor’ campaign aims to disrupt conventional perceptions and showcase the many opportunities available within the industry. At the core of this campaign are real stories – narratives that break free from stereotypes and introduce us to the diverse faces of the automotive workforce. One such inspiring story is that of Randeep Reehal (pictured) Randeep's journey from her father's garage to establishing The Pink Garage Company is inspirational. In a world where gender gaps persist, she saw the need to empower female motorists, and her vision not only challenges outdated norms but propels the entire industry forward. "Having a woman in the service and workshop area who knows what she's talking about will increase the revenue of any garage. Women will talk to other women, and that will attract more customers. It also adds value to the garage's working environment, so it's a win-win." So, stay tuned for the launch of ‘There's More to Motor’ next month. #WomenInAutomotive #Automotive #MarketingConsultant #TheresMoreToMotor

This Mercedes ad gave us literal ✨CHILLS✨ - it's such a phenomenal, powerful example of how marketing can be a force for good, shifting perceptions and challenging outdated societal norms 😌 👉The line "I don't want to be the only woman. I want to be one of many" perfectly captures the importance of representation and inclusion - a goal that the Weird team (and so many other women) strive for every single day. Well done Mercedes-Benz AG for showing the world what advertising can truly achieve! 👏 #WeirdCollective #WeirdDigitalMarketing #DigitalMarketingThatPops #digitalmarketing #marketing #socialmediamarketing #socialmediamanagement #socialmediacampaign #mercedesbenz #benz #womanempowerment #socialmedia #onlinemarketing #marketingstrategy #digitalmarketingagency

Did you know that the majority of car buyers in America are women, but most management roles in the automotive industry are held by men? I love seeing stories about other women leaders in the automotive industry!    Listen and read about Diane Caplan's story about how she has navigated her career in this male-dominated industry.     https://lnkd.in/gxuw_mxU 

WOMEN ARE 17% MORE LIKELY TO DIE IN A CAR ACCIDENT AND A WHOPPING 73% MORE LIKELY TO BE INJURED, according to US research data. To women in automotive: when you drive your car, does the seat belt slip up from your hips and go over your lower stomach instead? Are the head restraints in the wrong place? Does the seat belt cross your neck even if on the lowest notch? Does the seat belt carve between your boobs? Can you not adjust the seat height high enough? Do the occupant sensors think you’re not in the seat? This is because the industry uses the crash test dummy of a small man rather than one designed to emulate the female body. Male crash test dummies were designed for the safety of pilots in the early 20th century - a largely male population. They were then applied in automotive - an almost gender balanced population back in the 70s, and definitely balanced today. The men in charge saw no reason to have a different approach for women. If we had gender-balanced diverse teams of engineers, OEM boards, regulators and NCAP officials I believe this would not be happening. It is not acceptable to allow a woman to be at greater risk than men, yet sex disaggregated data is only recently being explored. Fair play to Volvo Cars for taking action and now using an accurate female crash test dummy. We need more women to be in positions of influence in automotive, and we need to invest in them and the female customer - it will save lives. We need to stop defaulting to the male version of a customer or employee and recognise females as well. Join our InspIring Conversation to explore this further👇.

Your WAN Member of the Month - Berveleen M. 👏 Berveleen has been in Product & Strategy at Hyundai MOBIS for over four years and was recently nominated for the 'Most Inspiring Member' award at this year's Women Automotive Summit. Here's an insight into what advice Berveleen would give to those considering starting a career in the automotive industry. 👇 "Be your biggest cheerleader. Trust your feelings and learn, learn, learn! I didn't find my dream job in one go. I tried different fields within automotive." Read the full interview here: https://bit.ly/48K7Yos #WomenAutomotiveNetwork #WAN #Automotive

My children and I love watching #F1 together and my eldest and I binge watch each series of #Netflix drive to survive when it comes out. I work with a lot of #STEM based clients to help them attract and retain more diverse talent in their organisations - so this Red Bull Racing initiative ticks all the boxes in our house. Thanks for sharing Zoe Mills (Chartered FCIPD) we can't wait to watch the “Driven Beyond Limits,” video series that highlights female engineers and their overall contributions to racing. FYI current gender overview in F1 as shared in this article... 😳 There are no women drivers in Formula 1. 🚘 Mercedes-AMG Petronas F1 Team’s technical work force is approximately 13% women, which leads the series. 🚀 Red Bull Racing, the technical work force includes 75 women or 6% of the behind-the-scenes team. ⏰ A 2021 ESPN study found that there is a severe lack of women employees on race teams. #DiversityAndInclusion #GenderEquity #WomenInSport #Genderbalance

Ever since experiencing my first Formula 1 Grand Prix in Monaco last year, I became fascinated by the high-speed world of #F1 and #motorsports. Yet what quickly became apparent to me was the gender imbalance in the industry and the resulting disconnect between the industry and the growing number of female fans, especially those that hope to join the motorsport workforce. Thus, "Women in the Driver's Seat" was born—my capstone project for the USC Annenberg School for Communication and Journalism. After receiving positive feedback and encouragement from my professor and classmates regarding an earlier project focusing on the issue, I decided to do a deep dive into the intersection of motorsport, female representation, and the role of media. MAJOR TAKEAWAYS: ✅ The key to maintaining and growing the female fanbase long-term?Recognize their purchasing power and create inclusive opportunities for them to actively engage with the sport, namely through merchandise, content, and experiences. ✅ There are more women working in the industry than you might expect, revealing a gap between reality and what is shown in the media. Space must be created on screens for women to tell their stories and be role models, because you can't be what you can't see. ✅ However, those women currently tend to work in more creative fields, with a gender imbalance more apparent in the STEM branches of motorsport. More work needs to be done to make the larger field of STEM more accessible and welcoming to women. ✅ While emerging initiatives (like FIA's Girls on Track) to introduce young women into the motorsport world are a great start, investment must also be funneled towards developing and retaining female talent to get them to decision-making, executive positions. ✅ The world is our oyster! I especially thank Sierra Ashley & the team at Race Service, Tiggy Valen at F1R THE GIRLS Media, Lindsay Orridge, Emma Elsbecker, and Rachel Dawson for taking the time to share their thoughts, experiences, and insights with me. For women hoping to join the ranks, be sure to listen to / read the advice from these industry leaders at the end of the piece! #formula1 #formulaone #dei #mediarepresentation #drivetosurvive

flopvertisement alert!! https://lnkd.in/eqR77U54 This week, we're spotlighting a prime example of sexism in advertising: this Volkswagen's 2020 commercial. The ad claims that with innovation and adaptability we (?) can achieve anything. It portrays male innovators achieving great things, while in the mean time the woman is doing household chores and cares for the baby. And ends with the visual and very concerning message ‘thanks to these innovative men, women can know have a peaceful lunch with their baby during the day without the noise of cars'….This ad, which was thankfully banned in the UK, unfortunately ticks all the boxes for gender stereotyping. Gender role stereotyping remains prevalent in many commercials. While recent ads show men caring for children in non-traditional ways (not sure if dressing men in their kids princes dresses and paint their nails together with their kids is a big step forward..), traditional stereotypes still dominate. Jane Cunningham and Philippa Roberts, after 15 years of researching femvertising and surveying 14,000 women across 14 countries, found that marketing aimed at women is not only unrepresentative but also damaging. Their study revealed that only 3% of ads portray women as funny or intellectual. Misrepresentation in marketing also contributes to harmful body image issues, with 63% of women believing ads contribute to eating disorders by promoting unrealistic beauty standards. Misrepresentation is compounded by the lack of women in ads—only 37% of ad appearances are by women, usually in stereotypical roles. Men dominate speaking roles and decision-making portrayals in ads. Despite progress over the past century, many ads today remain sexist. It's time to view advertisements through the eyes of women and create ads that truly represent them. By portraying women positively and powerfully, brands can boost visibility and credibility. The time to ditch outdated depictions of women is now. Stay tuned for our next post, where we’ll share four ways to avoid sexist advertising, written by Cunningham & Roberts. #CurateAgency #Flopvertisement #GenderEquality #InclusiveAdvertising #Volkswagen #Femvertising #EndSexism #MarketingInsights #StayTuned Volkswagen Jane Cunningham philippa roberts