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Triple-page ads have been a fun addition to our variety of ad formats and creative experiences. Haven't heard of them before? Learn more in our recent blog post: https://lnkd.in/g5FWs-J7

Transform your digital advertising game! Uncover the secret to boosting CVR by 100%—aligning ad content with landing pages. 🚀✨ Discover the power of precision with Fibr's dynamic personalization. #Adtopagealignment #CVRBoost #Fibr #conversions #webpersonalization

Most ecom businesses can scale faster if they test ad creatives more aggressively. This is something Obvi, True Classic, and other successful ecom brands do relentlessly. You might have a few winning ads running that are generating revenue consistently - that's great. But if you're not constantly testing creatives to find MORE winning ads, then you're not growing as fast (and profitably) as you can. If you test 5 new creatives per week, you're likely to find at least one new winning ad every month. This new ad can drive an extra $10,000, $20,000, even $50,000 per month for your business. Think about how this compounds over 6, 12, 24 months. All you gotta do is take a few pictures, customer reviews, and UGC and throw it into a new ad campaign once a week, and review the results 7 days later. Or throw it all into a dynamic creative ad and let Facebook pick the winners for you. Agencies and gurus try to make it sound complicated. In reality, the fundamentals are what moves the needle. If you're not testing new ad creatives - why? What's stopping you? Let us know in the comments 👇

Lots of buzz in the ad tech community about MFAs given recent industry reports. If you're wondering what it all means, our team has put together a comprehensive Q&A breakdown about MFA website content, inventory, and ad spend. Most importantly, how you can best avoid low-quality ad inventory before your campaign starts. #digitaladvertising #MFAs #programmatic

How do you approach creative testing? In this post, I outline four options. 1. Create Multiple Ads in an Ad Set 2. Use Text Variations 3. Use Dynamic Creative 4. Run an A/B Test Which option you use will depend on several factors (the situation, what you care about, and what you’re trying to accomplish). In this post, I highlight how and when you might use each and what I tend to do. How do you test creative?

Spending $1,000 on ads isn’t enough in today's world. Here’s why I think this is. Most brands don’t get winning ads because they don’t experiment enough. They’ll try a few creatives, and if they don’t perform well. Then it seems like “nothing is working” for them. When in reality, they need to test MORE. Because it’s not enough to simply: - See what’s working - Take inspiration from it - Hope that it’ll take off As you need to allow yourself more budget than you think when it comes to finding a winning ad creative. This is why when brands invest in our platform, it's those that invest in more creatives that find the most benefit. As they can properly test creatives to sell their products more easily and authentically. Because the competition is only getting tougher, and with trends starting and stopping regularly. You need to experiment to get your product selling to your ideal customers. P.S. What’s your view on experimenting with creatives for ads? How would you do it?

Ad optimization should start on a solid foundation, which includes planning where to place your ads, ad sizes to run, maximum and minimum count of ads per page, and choosing ad formats while providing users with the best user experience. In this article, we will share tips, tricks, and best practices on ad placement.

How often should you change the content of your FB ads? Answer from a $100M in ad spend team. It depends, but I'll give the scenarios. Answer: My team is testing new content weekly. Let me tell you why 1. You want a surplus of ads you KNOW will convert For that reason, we're testing weekly so that when a main ad creative fatigues, we can replace it with another ad we already proved works. If you don't, you won't have what you need when you need it. 2. Depends on ad spend. More spend = more ads needed. We scale brands aggressively. The more ad spend the more ads and variations we're making and testing. i.e. 1 brand spends $70k/wk and we're testing 15-20 ads every week. 3. Creative diversity is a big deal We're seeing that drastically different creatives give better performance. For that reason, we're weekly trying to make ads THAT DON'T look the same as our scaling ads. How about you? What are you seeing?

Pre-testing ads don’t have to “snuff out the creative spark” — in fact, this process can give marketers more confidence to experiment with their campaigns. While previous versions of pre-testing (where storyboards were acted out) were far removed from the potential ad, the modern version (digitally delivered drafts) is much closer to the final product — and leads to much more accurate predictions. I’d love to hear how other marketers approach/execute pre-testing — feel free to share! #marketing #ads #advertising

As a marketing professional, you know that creating effective ad creatives is essential for driving results. But with so many different factors to consider, it can be tough to know where to start. Read our blog for the latest insights: https://fal.cn/3AuxD