I've missed the mark a time or two in ads I've created. No one is perfect. But the more you are out there the more you open yourself up to scrutiny or judgement. My platform isn't anywhere close to #Apple's and I am free to screw up in relative anonymity. It's kind of like screwing up as a #preYouTube #GenXkid instead of as a #Millennial or #Zoomer. I also remember the #1984 ad Apple had which this was clearly referencing, and it doesn't hurt that I've recently fallen down a #noir rabbit hole. So I can appreciate what they were trying to accomplish. But HOW in the multiple layers of corporate overlords red-taping any effort at creativity, did they not realize how catastrophically bad this idea was? Or maybe the answer is in the question. Attempting to legislate or administrate creativity never ends well. Of course one could argue that advertising is exactly that, corporate administrating of art in an effort to appeal to the masses. Sometimes it works. Apple's 1984 ad and the #Budweiser frogs. Sometimes it doesn't. The #Budlight attempt to jump on the #LGBTQ bandwagon and this ad bringing visual reality to our scariest AI v. Art nightmares. But, it's not that you screwed up, it's how you recover. They've gotten the first steps correct by pulling the ads. What they do next will determine if this continues to be a blight on their image or an opportunity. Might I suggest donations to Arts programs? New ads emphasizing artists using #iPads to enhance their work and apps that enable them to toil less and create more. Showing artists utilizing iPads to shortcut creating storefronts to get their work out to the masses and actually get paid. Okay Apple, let's see you rally. #AI #artvai #applead #marketingstrategy #nextsteps #advertisingfail Apple
Hey, Apple 👋 Crushing human creativity is no way to sell an #iPad. Is this the tech giant’s worst marketing faux pas since it forced everyone to listen to U2? Dave Lee thinks so. Read his column for Bloomberg Opinion: https://lnkd.in/einbb6XD
