We're delighted when our clients share the added benefits they’ve experienced after completing our TAG audit. Congrats Dailymotion! #trustinmedia https://ow.ly/jf6T50QRnY1
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We had a lot of fun putting together this video about a group of marketers struggling with their Google Ads, and what REALLY happens at a Google Ads Support Group. Big thanks to Knack Factory who worked with us on this video. Also, kudos to Rachel Burgard who wrote the script, and John Paglio, Izzy Siedman, and Lauren Ward who starred in this Oscar-worthy film. #digitalmarketing #googleads #paidsearch #takeflyte
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Media Management, Marketing, Production, Special Events, Talent and Content Management, & Public Relations
I don’t often post long winded messages, but I felt compelled. It’s always interesting to see others viewpoints. For me, the print campaign was not the achilles heel. In fact I think Wish’s gem toned color palette utilizing green, blue, and purple color theme was a nice juxtaposition to the typical fall tones that were predominantly used on movie Keyart released over the 2023 Thanksgiving holiday. However, different content connects/resounds with different audiences. Having clear distinct messaging that encompasses authentic stories and compelling creative featured on outlets/platforms that are accessible, relevant and are where people want to engage allows us to cut through an oversaturated market. This is what makes marketing storytelling so interesting and effective! I personally thought 2 things did a disservice to Wish the feature animated film. 1.) In my opinion the trailer gave away plot, but I intended on seeing the film regardless … and I am pleased that I did! I was met with beautiful songs from a new to Disney Animation and versatile music duo (Julia Michaels & Benjamin Rice). The artistry and color composition is breathtaking. My favorite one liner from Valentino, the talking goat, was not incorporated in the trailer. SHARK!! 🦈 (‼️SPOILER ALERT‼️) 2.) I think the concept of teaching children and reminding adults that we come from the same origin/makings as stars is such an inspiring, powerful, and pleasantly confounding concept. Admittedly, where I think Disney fell short and can take a few notes is on SEO and the importance/power of search & marketing. If I type “Wish” into Google I recieve more populated results for Wish the new Disney cruise line ship that’s maiden voyage/launch took place only a year ago. Maybe this is a lesson in titles or naming conventions just as much as it is a post mortem about digital space and awareness. We shouldn’t have two wonderfully unique products competing for the same space. With all of that said we can take these learnings and implement solutions moving forward! Disney always strives for excellence and innovation (and will continue taking steps to fulfill those benchmarks). I do encourage you to see Wish both the film and the ship. LOL 🎥 🍿 🛳️ I’ve walked away from each having unique memorable experiences that only Disney can provide. In summation, keep shining Disney because YOU’RE A STAR ⭐️!!!
Content & Platform Strategy to Engage Gen Z & A on Roblox, YouTube, TikTok | Next Gen Business Models for IP and Rights Holders | Host of Kids Media Club Podcast | Speaker | Exec Producer | Gamer | Sport Fan
Reading the postmortems into why WISH didn’t work for Disney at the box office it seems that the forgettable songs get much blame. But please can we talk about the movie’s title? And poster? I can’t shake the feeling that the lack of memorability about those things may well have contributed to its lacklustre performance too. In the era of unprecedented content choice, a movie's title is the first crucial point of contact with audiences. A forgettable title risks any marketing content getting lost in the sea of scroll. The name Wish just isn’t sticky. And if a movie’s title and marketing doesn’t grab attention it will surely threaten box office success because audiences won’t go see a movie they can’t remember seeing on TikTok. The way in which a movie beckons viewers to the cinema amidst the cacophony of other content is becoming ever more important. The title and hero imagery must be the hook, it must resonate and linger in the minds of potential movie ticket buyers. So, was Wish hampered from the outset by the eminently forgettable title? Aside from its clear weaknesses as a movie did the name and derivative hero imagery leave it wanting in the battle for attention?
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Some cool stuff for film / data nerds. Does winning an Oscar make people want to go see the movie more? If yes, how much more? Jason Toups at Swayable did some very cool (and very fast!) research on this topic last night. Basically, they measured whether a film winning an award impacts people's desire to go see it (as well as compared to simply watching a trailer). Seems intuitive, but here they've backed it up and with some interesting takeaways: Oscars clips outperform trailers (likely to cause debate) The effect is strongest among non-Oscar viewers Younger audiences prefer speeches, while older ones prefer summaries Idea💡: instead of studios creating the usual spot saying "And now winner of Best X or Y Academy Award" build an ad around the acceptance speech, allowing people to feel connected to those behind the film.
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Leads 💰 Love ❤️ Longevity 🎶 Aloha 🤙 Business Owners, I help you grow and scale. Entrepreneurial Couples, I help you capitalize on your unfair advantage. Health and Wellness, I'm all in.
#YouTube #Shorts #advertising is on fire right now. We are seeing amazing results in our campaigns. The ad creative IS the variable paired with a dedicated landing page, follow-up campaign, and personalization. Great article YouTube Advertisers
We sat down with creator and CEO of VaynerMedia Gary Vaynerchuk, the CCO of Ogilvy New York Samira Ansari, and the Global CCO of WPP Rob Reilly, to get their pro tips for best-in-class creative on YouTube. Find out how they're using YouTube to tell incredible stories. Watch the full discussion here: https://lnkd.in/eZwubhqp
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Business Owner at FlueVog Films | Commerical Film Maker | You have something, and more people should know about it. I create stories through video that Engage Customers, stakeholders and those that matter.
Ever notice how big companies say 'We Care' like they're reading off a script? It's like getting a 'Happy Birthday' text from someone who forgot your birthday... twice. 🎂😂 I mean, nothing says 'we're in this together' like a glossy ad, right? But hey, maybe if they started remembering our names (or how to make stuff that lasts), we’d feel the love. 💔🔨 Now, I get the irony here. As a filmmaker who films ads for a living, my focus is always authenticity. I'm all about making ads that don't just sell, but tell a real story. 🎥📖 So, here’s to less corporate fluff and more genuine stuff! Share your funniest 'they say they care' moments below. Let's keep it real and light-hearted, and maybe, just maybe, inspire some realness in those big ad campaigns! 😄👇 #CorporateLoveNotes #RealCareRealFun #AuthenticStorytelling"
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Learn how to build trust with prospects and customers through educational content, stay top of mind 24/7/365, lowering online advertising costs, increasing leads and revenues? Contact me!
How long should your content be? What they want is clear and concise information that is easily accessed and digestible. It all goes back to how long should your content (written or video) be? As long as it takes to provide the answer to their issue, problem, or task! What's your attention span?
Keynote Speaker (CSP®) helping Sales/Marketing/Leadership professionals connect deeper and win more trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices (Entrepreneurship)...a Dang Good Follow on LinkedIn
The idea that “everyone wants shorter content” is a crock of BS. Sure, people love TikTok. They also love Lex Fridman or Steven Bartlett or so many others who do long form. And Hollywood isn’t busy making 90 second movies anytime soon. So please, don’t go and blow up your entire content or event strategy just because someone said people’s attention spans can’t handle it. It’s simply NOT true. What is true? That it better be good. 60 seconds or 60 minutes. Make it good. Make them stick. And make them want more. This, my friends, will never change… even if we all supposedly turn into “goldfish.” 😄
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🎬✨ Lights, camera, action... and a lot of laughs! Ever wondered what goes on behind the scenes? Here’s a sneak peek into the magic that makes our shoots unforgettable. 😎✨ Hit that ❤️ if you love BTS moments, and drop a 🎥 in the comments if you want to see more! Curious about how we can make your brand shine? Slide into our DMs or visit our bio link to learn more! #BTS #BehindTheScenes #SocialMediaMagic #ContentCreation #AgencyLife #OnSet #CreativeProcess #DigitalMarketing #SocialMediaAgency
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Over time, I've had some insightful conversations with filmmakers & fellow creatives who've shied away from the public eye, declined PR interviews for their films or overlooked the importance of planning their film releases' marketing. That's why I wanted to share this image. Now, this isn't from the book, but I figured I'd drop some personal thoughts on the topic: Reaching the Audience: Think marketability as a spotlight. It ensures that your film, your creation, stands out in the crowd. Without it, it's like having a brilliant story and whispering it into the wind – a missed chance to be heard. Maximising Potential: Marketability isn't just about looks it's about impact. It's making sure your film grabs the audience's attention, resonates, and sticks. It's about squeezing the most out of what you've crafted. This should be done starting from pre - production if not development phase. It’s making sure you have the best possible poster, engagement points, really amazing cutdowns in 16:9, 9:16, 4:5, 1:1 - In the durations that count on your platforms. Sustainability: Just like the heart's vital for us, marketability's the heartbeat of films (and any product). It keeps the financial juices flowing, letting you craft more content you love without fretting over resources. A case study on Mr Beast this past week was a testament to that. Maximising on the behind the scenes, merchandising and platforms like YouTube. Building Buzz: Picture this as the drumroll before the grand show. A marketable film generates buzz, sparks conversations, and creates that "have you seen this?" chatter. It's the nudge that fills cinema seats or queues up streaming platforms. You know how it goes – "Hey, let's catch that film because everyone's talking about it." Why? Because, Word Of Mouth, works! Value Appreciation: Marketability is like a magic wand. When your creation clicks with the audience, its value skyrockets. Not just in terms of money, or social capital, but in the way it resonates, influences, and lingers in people's minds. So there you go, a little dose of marketability wisdom from my side. #mondaythoughts #Business #Marketing #filmmarketing
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Another hit for the KlueMDB page Stoked on the feedback this ad got yesterday, so here's how we built it 👇 1. Ryan Sorley hit us up to build a video that was a little more creative at getting to the heart of the problem Klue Win-Loss solves ahead of his presentation. 2. Grayson and I walked down to the water to get super clear on the problem: relying on your own reps for loss reasons, not your buyers. 3. The walk back is where we get to be creative. We tossed around a mock prescription drug ad, telling the story from a seller coming off a Zoom call, and threw a bunch of other spaghetti at the wall. But we felt the thing that would stick and stand out was taking inspo from the in-vogue Netflix style setup of how they dramatize interviews for docuseries. The behind-the-scenes filming being the most important part to capture people's attention to stick around and watch for another five seconds or so. 4. Grayson got down to scripting by end of day. I went through some few revisions, then he got to casting the great Marwin and Sophie (helps when Klue doubles as a hub of acting talent). 5. Each shot took roughly thirty mins. We set up in our lil' filming studio. The cool part here was we actually wrote a LOT more lines than the final ad --> but then we could pick and choose which ones landed best and kept the ad tight. 6. Grayson edited this one hands-on which took a few more hours. He brought V1 to the team, and Eric helped tweaked some of the closing captions to be tighter to our win-loss messaging. 7. Share internally at our all-hands meeting to get people stoked. 8. Work with Jason to share on his page as he is our biggest microphone. And there you have it! I haven't rolled up reach yet, but within 24 hours we're well on our way to 100,000 impressions. Getting from seed of an idea to concept to finished product is what I love about my job - but wanted to share a peek at what it takes and the support needed to get it to ship in a week.
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Strategy & Revenue Growth Consultant for Industrial Manufacturers | Veteran | Independent Director | Podcast Host
How much of your content forces someone to drop everything to consume it? Marcus makes great points below.....of course! But I think he misses a key point. If your content is text (even with best practice headlines and bullet points to help skim readers) and focused on the decision stage, you're discriminating against a substantial portion of your potential audience. Simply because your content requires them to be in a particular headspace, and completely focused. And that doesn't happen very often. So here's the alternative. Step outside of your comfort with your preferred content type and obsession with your product/service. Create content that helps them personally, professionally, and broadly - and create it in media that makes it convenient for them to consume when they have time and with distracted focus. And, of course, it has to be good, regardless of length. But for goodness sake, make it accessible to them. You're not your content consumer!
Keynote Speaker (CSP®) helping Sales/Marketing/Leadership professionals connect deeper and win more trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices (Entrepreneurship)...a Dang Good Follow on LinkedIn
The idea that “everyone wants shorter content” is a crock of BS. Sure, people love TikTok. They also love Lex Fridman or Steven Bartlett or so many others who do long form. And Hollywood isn’t busy making 90 second movies anytime soon. So please, don’t go and blow up your entire content or event strategy just because someone said people’s attention spans can’t handle it. It’s simply NOT true. What is true? That it better be good. 60 seconds or 60 minutes. Make it good. Make them stick. And make them want more. This, my friends, will never change… even if we all supposedly turn into “goldfish.” 😄
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