Concerned about the latest EU Legislation? We interviewed David Barron, Director of Operations at the European Interactive Digital Advertising Alliance, to find out how the new Advanced Advertising Transparency Programme (AATP) and Transparency Seal helps businesses align with EU legislation… as well as delivering a host of other benefits: https://buff.ly/3wrsIDn #digital #advertising
ABC UK’s Post
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The recent Advertising Association and Warc Expenditure Report highlights the continued rise in advertising spend in the final quarter of 2023, linked to the ongoing growth in the use of digital channels. https://ow.ly/Nnp350QwJRG What does this mean for businesses looking to capture a bigger slice of the international market? Advertising content needs to be understood across regions and languages to be effective - that’s why translation is key to any international advertising strategy. https://ow.ly/zBTP50QwJST
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WIPO Webinar: Online Advertising and Piracy (August 31, 2023)
WIPO Webinar: Online Advertising and Piracy (August 31, 2023)
textile-future.com
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One of the most significant revenue generation capabilities of virtual production and advertising is the ability to offer regionalised advertising in the local language. Read more 👉 https://lttr.ai/ADwDO #virtualproduction #Virtualadvertising #LCA #ProvideExpertGuidance
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If you have questions about MFA's check out my blog post with the IAB Tech Lab
Made for Advertising sites (MFA’s) have gained significant attention and are not a new concern. Read more in latest blog post by KINESSO’s Billy Ruckert: https://bit.ly/3R1HwPl
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Our newest Lumen article is all about the evolution of advertising through the ages! As the advertising landscape continues to shift, we aim to remain agile, data-driven, and authentic in our approach. https://bit.ly/3Qy23w6
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📣 The answers to your burning questions on the Digital Markets Act and the Digital Services Act are here! Adjust expert Gijsbert Pols discusses how these acts will impact mobile marketing in the EU. Don’t miss it!
Q&A with an expert: Digital Markets Act and Digital Services Act
adjust.com
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📣 The answers to your burning questions on the Digital Markets Act and the Digital Services Act are here! Adjust expert Gijsbert Pols discusses how these acts will impact mobile marketing in the EU. Don’t miss it!
Q&A with an expert: Digital Markets Act and Digital Services Act
adjust.com
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Meet our latest micro course that we’ve just launched in partnership with the Advertising Regulatory Board (South Africa) 🚀 Responsible Advertising is a three-week online course that lets you master the very best fundamentals of advertising regulations and The Code of Advertising Practice: https://bit.ly/3Tf6z46 It’s perfect for industry pros or newcomers looking to discover what defines effective advertising, while mastering crucial dos and don'ts. Ready to elevate your ad game? Find out more here: https://bit.ly/3Tf6z46 #advertisingcompliance #responsibleadvertising #redandyellow
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When we're writing the UK's ad rules, we need to make sure the public is protected from any potential harms while also being careful not to place undue constraint on advertisers. Here's how we walk that line: https://lnkd.in/eZzKyx7k
How ad regulation keeps its checks in check and balances balanced
asa.org.uk
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Balancing Digital Advertising and Regulation: The Impact on SMBs As Congress debates the American Privacy Rights Act, which aims to restrict data collection crucial for the ad industry, a new study by the Connected Commerce Council (3C) and Advertiser Perceptions reveals potential challenges for small and medium-sized business (SMB) advertisers and publishers. The study, “Digital Advertising: Balancing Regulation and Growth Opportunities for American Businesses,” highlights that 69% of SMBs rely on digital ads to attract new customers. Among these businesses, 59% found digital ads to be more effective than TV, radio, or print ads. Notably, 82% of SMBs attributed their revenue growth in 2023 to online advertising.
