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The online landscape is shifting, making brand protection more crucial than ever. Phil Lodico outlines proactive steps to safeguard your #domains and reputation on Forbes Business Council.

Top 10 considerations for creating an effective anti-counterfeiting program. Graham A. Hood of Smart & Biggar shares his insight on this key component of any effective brand protection strategy. https://hubs.ly/Q02fM9_G0

Top 10 considerations for creating an effective anti-counterfeiting program. Graham A. Hood of Smart & Biggar shares his insight on this key component of any effective brand protection strategy. https://hubs.la/Q02jSJJC0

Act fast! For a limited time, early bird pricing for Brand Safety Summit New York has been extended, and you don’t want to miss it! Secure your spot now to join us on November 1-2 for two action-packed, heavy-learning days. Space is limited! Register here: https://lnkd.in/ef4Sq_W4 🗓️ Day 1 - November 1: The Programmatic Conversation • Executives in programmatic and ad tech cannot afford to miss this day-long dive into the latest in this fast-paced, competitive field • Hear top industry leaders reveal the latest on key topics like investments, build/buy, and partnerships • Participate in an executive-level workshop hosted by the National Advertising Initiative (NAI) 🗓️ Day 2 - November 2: Brand Safety Summit • Hear keynotes from top industry leaders on the latest trends and innovations in digital safety • Learn what your competitors are doing in cutting-edge strategies and best practices during specialized workshops • Network and interact with senior experts in the media industry

Don't Let Counterfeiters Win! 💪 Learn the crucial steps in developing a robust brand protection strategy in Part 3 of our latest blog series. Stay ahead of the game and safeguard your business: #AntiCounterfeiting #BrandSecurity #BusinessIntegrity

Everyone wants the rewards of a thriving brand (instantly recognizable name, dominant market position, etc.), but many do not understand the risks brands face in today's dynamic, digital marketplace. The competition for brand attention and affection is fierce, and as brands become more visible, they also become more vulnerable. If you are responsible for the growth or health of a brand, you are invited to attend our upcoming workshop on Brand Risk & Brand Safety. You'll learn the "what" and "why" of brand safety and brand risk and what you need to know to keep your brand showing up as intended. Attendees will also receive a new free resource, our 10-point Brand Risk Checklist! Register here: https://lnkd.in/exYMMSpz

DEKRA proudly secured the 3rd position in Verdantix’ Global Corporate Survey 2023 for EHS Services Brands Recognition. Let me provide some context on this survey and ranking: - The Verdantix Global Corporate EHS Services Brands Recognition Survey 2023 evaluated 24 leading global EHS providers in terms of brand strength and awareness amongst EHS decision-makers. https://lnkd.in/eMjegMzh - A total of 104 EHS decision-makers, representing firms with revenues of at least $250 million across 17 industry groups, were surveyed, with a particular focus on high and very high-risk verticals. - The survey encompassed responses from professionals in 31 countries.   Now, let’s dive into the key findings: - DEKRA proudly secured a spot in the TOP 3 for brand preference, standing alongside Deloitte and Accenture - Generally, the study’s top brands excelled in addressing a broad range of client needs through their diverse service offerings, while also providing highly tailored solutions for industry-specific challenges. - DEKRA’s strong brand preference results from our profound expertise, including the cyber security capabilities of Onward Security, and our innovative industry-specific solutions. - DEKRA has distinguished itself by providing transformative digital solutions, offering a safety performance and compliance enhancement platform (DEKRA Safety Platform / DEKRA GO) - Additionally, DEKRA was also ranked among the TOP 10 for brand awareness.   For us, this feedback is confirmation of our dedicated and customer-centric sustainability services strategy, but at the same time it is also a mandate and incentive to further develop ourselves in this area to offer our customers even more comprehensive services as a partner for a safe, secure, and sustainable world.     #DEKRA #EHS #BrandRecognition  

🔒 Protecting Your Brand: How Effective Marketing Serves as Fort Knox for Fortune 100 Companies 🔒 In an era of evolving threats and relentless competition, safeguarding your brand's integrity is paramount. Effective marketing isn't just about boosting sales—it's the ultimate armor for Fortune 100 companies, fortifying their brand security on multiple fronts. 🛡️ Reputation Management: Robust marketing strategies aren't just about visibility; they're about shaping perception. Through targeted messaging and storytelling, companies can define their narrative, building trust and credibility that acts as an impregnable shield against reputation crises. 🔐 Trust and Credibility: Trust is the currency of business. Strategic marketing fosters trust by highlighting a company's commitment to quality, reliability, and ethical practices. This trust acts as a bulwark, ensuring customer loyalty and stakeholder confidence. 🚨 Crisis Preparedness: A well-crafted marketing strategy isn't just about the sunny days—it's about weathering storms. By anticipating and addressing potential vulnerabilities preemptively, effective marketing strategies equip companies with crisis response plans, minimizing damage during turbulent times. 🌐 Global Resilience: For Fortune 100 companies operating on a global scale, marketing serves as a universal language, bridging cultural gaps and resonating with diverse audiences. Consistent, strategic messaging ensures brand consistency across borders, reinforcing global resilience. 🔍 Defending Market Position: Marketing isn't solely about reaching new heights; it's about maintaining altitude. Strategic campaigns defend market position by reinforcing brand uniqueness and value propositions, making it harder for competitors to breach the fortress. In today's hyper-connected world, a brand's security isn't just about firewalls and encryption—it's about the strength of its marketing strategies. It's the proactive defense, the shield against reputational threats, and the beacon of trust that establishes an unassailable stronghold for Fortune 100 companies. #brandsecurity #marketingstrategy #fortune100 #reputationmanagement #trustbuilding #crisispreparedness #globalmarketing

We are (almost) live! We'll be going live for our latest IAM Brand Protection webinar at 4pm and 9pm today, but register your interest in attending even if you can't make it live, as all registrants will receive a recording of the session. Julius Stobbs, David Barnett, Tom Ambridge, Kate Reid from Com Laude and Jamie W. from H&M Group be talking about the factors brand owners need to consider to protect their brand throughout its life cycle – from launch, through construction of the IP and domain portfolio, to management of infringements, using a combination of monitoring, analysis and enforcement. Register your interest in attending here ➡️ https://lnkd.in/eR2R6DRw #brandstrategy #brands #brandprotection

A brand's reputation is one of its most valuable assets. Decades of diligent work building customer trust and credibility can be ruined instantly by a mismanaged crisis or negative publicity. In today's hyperconnected digital landscape, brands must be prepared to protect their reputation when disaster strikes. #brandmanagement #reputationmanagement #crisiscommunications