BidTheatre

BidTheatre acquired by Vitec Software Group On 3rd of June 2024, Vitec Software Group AB acquired 100% of the shares in Bidtheatre AB. The group consists of 40+ companies providing vertical software to markets in the Nordics and worldwide. It was founded 1985 in Umeå, Sweden, and is publicly traded at Nasdaq Stockholm. In 2023, turnover was 3.1 billion SEK over 1500+ employees. Vitec is a long term owner, not buying to sell but to indefinitely improve and refine. It has a proven track record of both growth and profitability, and it is our belief that Vitec will help facilitate the next step in BidTheatre's journey, taking on even higher aims. BidTheatre also shares multiple values with Vitec - a philosophy of the product as the foundation for the business, transparency as the foundation for trust and improvement, and a strive to always keep it simple. We share a software DNA and a footprint that is predominantly but not limitedly Nordic. To our clients, the change might hardly be noticable, as BidTheatre stays a separate legal company, with the same leadership, employees and office locations. We will keep doing what we have done from inception in 2012 - building an independent digital marketing platform that maximizes media buyer value. Press release from Vitec (Swedish): https://lnkd.in/dkYudkxe

Beautiful big screen digital out-of-home ads at Oslo C of our favourite ketchup brand, delivered programmatically by BidTheatre DSP and our Norwegian client Spoon Agency. #programmatic, #dooh

We believe in empowering media buyers to be agile and make data driven decisions. This is why we are betting on programmatic self service. With BidTheatre DSP you may start, stop and alter your advertising with near instant effect, letting you adapt marketing budgets and targeting to changing conditions and objectives. During and after the campaign, our Insights reporting gives you an understanding of the performance and return on ad spend of your campaign assets, targeted media and audiences. Either iterate your tactics manually, or apply our automatic recommendations. #programmatic #control #insights

Happy news from our CEO! 🕺 💃

📣 NEW SSP INTEGRATION: Index Exchange We're enthusiastic about having integrated with one of the leading SSP's globally, Index Exchange. Index is headquartered in Toronto, Canada, and is represented by Netric in their push for increased Nordic presence. Focus is on premium publishers and reach is growing. BidTheatre currently supports banner and ad inventory!

Did you know that BidTheatre has developed unique capabilities for local advertising in collaboration with Swedish chain stores? BidTheatre DSP lets you efficiently run local campaigns at scale for hundreds of distinct geographical locations, while activating product feed assets, local targeting and location specific messaging. Welcome to reach out to us to discuss your specific case. #programmatic #localadvertising

Since inception in 2012, BidTheatre has been guided by three core values: 🔸 Independence. We set out to maximize media buyer value, and believe that mission is incompatible with controlling media or technology for media monetization. Believe it or not, but this makes us a rare bird in the ad tech space. 🔸 Transparency. We believe that what is measured is improved, and to measure properly one needs transparency. This is why all costs and fees are always outlined in detail in BidTheatre DSP. 🔸 Empowerment. We can't stand the inefficient and the bureaucratic. We want to empower informed decision-making and believe in an agile way of working. This is a core value proposition of BidTheatre DSP, and at the core of our company culture. We think these values make a strong foundation for building lasting products, services and relations. If you are a media agency, advertiser or look to integrate advertising with your software, don't hesitate to connect with us today! #values #programmatic #advertising #adtech

BidTheatre DSP lets media buyers run ads on thousands of the internet's most known sites and apps, without worrying about technical integration or the logistics of managing supplier relationships. More, BidTheatre DSP facilitates discovery and uniform comparison of pricing, reach and performance metrics. Choose between banner, video, audio and native ads across web sites, apps, connected TV and outdoor (DOOH) screens. #programmatic #omnichannel #ctv #dooh #audio

Today we’re attedning #impactday2023 hosted by Startdeliver! Inspiring keynote speakers, workshops and networking. Very valuable day for our Customer Success Team 🙌🏼

We believe digital advertising should be about creativity and messaging, but unfortunately it is often intricate. With BidTheatre DSP, we are building a media buying platform that hides complexity from the user while making thousands of automated decisions each second on how to best connect ads with their target audiences. 📣 We also keep an eye out for you on the new three-letter abbreviations, standards and protocols, legislative changes, technical innovations and novelties of the industry. So that you can focus on what you do best. 🤓 All BidTheatre clients are supported by our customer success team, dedicated to onboarding, supporting and developing our accounts. The team is consistently praised for its service (don't take our word for it, check out our G2 reviews). If you are an agency, advertiser or look to integrate advertising with your software, don't hesitate to connect with us today. 😍 https://lnkd.in/edbW9C5J