From the course: Salesforce for Marketers
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Journey Builder - Salesforce Tutorial
From the course: Salesforce for Marketers
Journey Builder
- [Instructor] A customer journey is a series of steps that a customer goes through, during touchpoint with a company. So what are these touchpoints? Clicking an ad, reading an promotional email, making a purchase, renewing products or services. Journeys are building blocks of individual customer experience. There are hundreds of ways people interact with business every day. Each individual's interactions take place in different ways, different times, different order, different media, and different technologies. It's a lot of information for a brand to keep track of. Journey Builder makes this process easy to track. Journey Builder also lets you create effective marketing campaigns, based on your contacts' activities and data. It allows you to combine the functionalities of different studios in Marketing Cloud, to engage contact across different channels. Earlier, we learned that touchpoints are actions that a customer…
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