Be the consumer and sport expert for the Sportswear category
Influence and execute the category direction
Collaborate with all necessary functions to deliver the category business objectives
Create ranges within the category from both an image and commercial point of view
Key Responsibilities
Influence and implement strategic category direction, proactively set range direction in close collaboration with Category Director
Show full understanding and drive the product creation process whilst managing all tasks within the given time frames
High level of product expertise to create industry leading footwear
Independently manage creation projects ranging from commercial footwear to limited release footwear from brief to product launch
Be a competent partner for product discussions with markets and retailers
Become a role model for other team members in regards to product creation process
Be the go to person for consumer insights and knowledge
Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient SMU product creation process, ensure product excellence
Prepare and present ranges and business related topecs - with respective audience in mind - by usin relevant structure and content
Proactively analyze business, draw conclusions and act upon; drive profitability and efficiency
Strong knowledge of product information systems and the interlinking functions - clarid on respective timelines
Collaborate and find solutions with cross functional partners across local and global teams to drive the contribution to the company
Identify new business opportunities to drive innovation and/or commerciality
Show leadership through living the brand values
Identify projects to optimize category performance; work independently and steer to conclusion
AUTHORITIES
Personnel managed – 0-1 Budget managed – no
KEY RELATIONSHIPS
Steer a strong relationship and ensure constant dialogue/feedback with
business unit and across other BU´s
cross-functional team (Design, Development, Merchandising, Sports Marketing, Materials, Costing, Planning)
markets and relevant third parties
Knowledge, Skills And Abilities
Footwear Creation Expertise
Basic material and costing knowledge
Understand and stay close to the North American Gen Z consumer
Lateral thinking and challenge status quo
Communication skill set, including effective negotiation and clear transportation of information
Step up to conflicts, work towards a diplomatic solution
Agile and be open for change, support execution of change management
Cooperate effectively to maintain and develop trustful relationships
Be inclusive and open to diverse ideas
Creative mindset to foster out of the box thinking and conclusions
Navigate and drive the world of special make ups (SMU)
Basic leadership skills
Work independently as well as part of a team
Efficiently plan a prioritize daily work
Advanced analytical skills, be solutions driven and results oriented
Ability to travel
Passion for sports
Requisite Education And Experience / Minimum Qualifications
College degree, preferably in marketing/business/textile/fashion
Minimum of 5 years Product Marketing experience with APP, FTW or ACC background
Experience in merch or sales is helpful
Fluent in English
PC skills (MS Office programs)
Seniority level
Not Applicable
Employment type
Full-time
Job function
Advertising, Art/Creative, and Marketing
Industries
Sporting Goods Manufacturing, Manufacturing, and Retail
Referrals increase your chances of interviewing at adidas by 2x