LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the United States.
The LinkedIn Marketing Solutions Strategic Planning & Operations team sits in the Integrated Marketing Org as part of the Brand team. Reporting to the Strategic Planning & Operations Lead, this marketer will play a pivotal role in shaping our marketing strategy, leading key initiatives, and driving operational excellence.
The ideal candidate is an experienced marketing professional with strong strategic thinking, messaging, communication, and project management skills. The role will partner closely with cross functional stakeholders to develop strategies and create operational models that ensure creative and strategic alignment across LinkedIn Marketing Solutions’ marketing.
A sense of humor and a desire to have fun are also essentia! This is a great opportunity for a well-rounded, seasoned marketer looking to flex and grow their leadership skills while having an outsized impact on a rapidly growing business.
Responsibilities
Collaborate with Sales and Marketing partners to relaunch a global case study program by synthesizing research, developing an insights backed strategy, and assembling a tiger team to address key challenges, define priorities, and create an external hub. This will also require partnering with an external creative agency to develop templates.
Communicate complex concepts within functional expertise and storytelling ability to recommend a clear course of action, with clear takeaways and insights.
Provide key inputs into LinkedIn Marketing Solutions marketing strategy, messaging and positioning. Partner with the central brand team, marketing operations, and other xfn marketing teams to develop a playbook to provide best-in-class creative and campaign guidance, best practices, and processes for marketing channels (LoL, email, events).
Lead internal training program from end to end for the LinkedIn Marketing Solutions team, develop a strategy and curriculum to upskill the team. Training would include internal topics such as products, campaign and creative best practices and external topics with industry experts.
Serve as the internal brand expert and connective tissue for the LinkedIn Marketing Solutions team, working to share knowledge and ensuring cohesive brand look/feel across the business. Maintain the high level, strategic lens through which all decisions are made, connecting the dots at a high level, while staying hands-on to execute for strong business results.
Drive a deep understanding of customers and users and then build data-driven, actionable insights that inform future marketing plans.
Qualifications
Basic Qualifications:
BS/BA Degree in a marketing or advertising or technology related field or equivalent experience
7+ years of work experience in marketing or communications related role
Preferred Qualifications:
Passion for advertising, media, software, tech or B2B Internet products
Strong ability to analyze and package qualitative and quantitative data into compelling stories/recommendations that drive decision making
Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
Demonstrate leadership skills, proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
Ability to be proactive and take initiative to seek information and solve problems in an unstructured environment
Excellent attention to detail, project management, and organizational skills; proven ability to deliver high quality work and meet deadlines
Ability to build trust quickly, high degree of empathy, and expertise at managing senior, cross-functional relationship
Experience working with external agencies for creative development, has a strong eye for creative
Willingness to learn and tackle new projects
Suggested Skills:
Strategic Thinking
Presenting to executives
Messaging & Positioning
Project Management
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Equal Opportunity Statement LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing
Industries
Technology, Information and Internet
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