Manager, Measurement Strategy

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

At LinkedIn we are experiencing fast growth in our Marketing Analytics organization. We are looking for an experienced individual in the analytics domain leading the development of our various measurement frameworks across multiple domains.

This role will report to the Director of the MSTaT (Measurement Strategy & Testing) org, that oversees measurement frameworks, strategy and testing across all LinkedIn business units. Our role is to utilize the latest in measurement to understand the effectiveness of our investments and deliver against our business goals.

As the Manager, Measurement Strategy, your primary focus will be on managing and streamlining our Marketing Mix Modeling (MMM) program.We expect you to possess a deep understanding of measurement frameworks and a proven track record of successfully leading such programs from inception to full adoption across multiple business units.

Your responsibilities will encompass complex tasks, including engaging cross-functional stakeholders, meticulously maintaining KPI documentation, overseeing LinkedIn KPI data collection and validation, and collaborating with diverse teams to optimize MMM processes. Additionally, you’ll take charge of building and maintaining the MMM taxonomy, providing critical support for scenario planning, and ensuring the secure management of sensitive LinkedIn data.

Key Responsibilities

• Maintain and execute on our MMM program across BU’s globally
• Build a deliverables roadmap based on scope with deadlines to ensure timely delivery of our bi-annual and quarterly readouts
• Build efficiencies in the MMM day-to-day process by collaborating with all the teams supporting MMM
• Maintain the source of truth documentation on defining KPI for Measurement
• Own the LinkedIn KPI and owned data transfer shared across to our MMM partners
• Build opportunities to automate data transfers to improve the refresh cycle timelines
• Manage and maintain the taxonomy of MMM and MA
• Support our Measurement Strategy SME’s in running scenarios and ad-hoc insights
• Manage MMM tool access and audit across our user base
• Coordinating with stakeholders for scheduling trainings, validation deep-dives, pre-wires and readouts
• Stakeholder engagement to ensure timely deliverables as per aligned scope
• Support our media execution teams to drive the adoption, get feedback and improve our model scope
  
  
  

Qualifications

Basic Qualifications:

• BA or BS degree or equivalent experience
• 4+ years of marketing or relevant experience
• 3+ years of years of experience in a data analytics role
  
  
  

Preferred Qualifications:

• Experience in leading measurement such as MMM or MTA
• Proficiency in data analysis, modeling and visualization to solve complex business problems, with knowledge of B2B attribution modeling and ROI analysis
• Experience working on B2B models for MMM and MA
• Strong analytical and quantitative skills, with proficiency in data analysis tools and programming languages
• Excellent leadership and communication skills, with the ability to influence and collaborate with cross-functional teams
• Demonstrated success in driving business impact through the implementation of measurement strategies
• Strong communication skills with an ability to tailor messages for both business audiences as well as technical ones
• Self-starter with strong project management skills - ability to focus on tactical execution to get the job done
• Enquiring mind with the ability to recognize inefficiencies and challenge the status quo
• Proficient in Excel and Powerpoint
  
  
  

Suggested Skills:

• Analytical Skills
• Project Management
• Communication Skills
• Statistical Knowledge
  
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $93,000 to $145,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.


Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice