Insights Program Manager - Scale, Marketing Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

The role is open to New York City, Chicago, Mountain View, San Francisco dependent upon where the candidate is currently located. 

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together. 

Searching for your next play?    

At LinkedIn we believe that marketing is what accelerates business growth and that nearly all the levers of business growth are driven by marketing. Because of this, we are passionate about helping marketers unlock growth for their companies and seeing them thrive. We work with our customers to empower them to make more effective marketing and business decisions with insights leveraging one of the richest proprietary data sets in the world.  We also strive to help our employees find passion and purpose. Join us in advancing our vision to create economic opportunity for every member of the global workforce by helping organizations thrive and grow through marketing excellence. 

LinkedIn Marketing Solutions (LMS) Customer Insights team is searching for a program manager to join our global Value Innovation and Scale Support (VIAS) team, which sits within the LMS Customer Science organization and is charged with commercial analytics and customer insights innovation to further position LinkedIn Marketing Solutions as a trusted and forward-focused advisor to our most valued customers.  This role sits within a global team central to go-to-market motions and provides a unique opportunity for the right professional to deepen customer relationships and accelerate growth through the strategic execution of scale Insights support programs powered by the experiences of LinkedIn’s 1B+ members spanning over 200 countries and territories.

This is both a program management and a creator role. Key responsibilities for this role include collaborating closely with cross-functional partners in our Customer Science Org, as well as Sales leaders, to deliver world-class marketing and business intelligence assets that deepen strategic relationships with our marketing customers and unlock new paths for market differentiation and growth. Realizing the vision for this role will require supporting the development of new business intelligence assets and conceiving of new scaled production and distribution mechanisms that will support our LMS sales teams in nurturing existing customers as well as driving organic and net new business development.

As an Insights Program Manager focused on scale support programs, you will help LMS Customer Insights further extend its impact by reaching more customers with more insights assets in an effective and efficient way. This role requires taking an active role in creating the strategy, designing the process and leading production of scaled support solutions. Thus, success in role requires strong project management skills and the ability to translate strategic ideas into execution plans and execution plans into effective programs that yield tangible outcomes. Ideal candidates will be organized and able to successfully manage multiple tasks in a fast-paced environment and work with partners in Sales, Marketing, GTMOps and Engineering as well as Insights teams in other lines of business to understand business challenges, opportunities and solution paths. Stakeholders will not always know what is possible, so it is important that the person in this role ask effective questions to get clarity in addition to managing expectations around what can be delivered and within what timeframe. 

Responsibilities:   

• Lead production of prioritized customer agnostic data-driven insights assets, including planning, scheduling, creation and distribution.
• Support in establishing and advancing the vision and roadmap for creating new and updating existing customer agnostic scale Insights assets in support of LMS go-to-market efforts.
• Create go-to-market and communications plans to ensure effective delivery, discoverability and utilization of scale Insights assets.
• Support in carrying out vision and roadmap for our external Insights vendor program, including qualifying pipeline, monitoring workflows, refining standards and monitoring performance.
• Support in identifying and facilitating enablement needs around our external Insights vendor partnership
• Synthesize input across multiple groups of stakeholders and cross-functional partners to identify best fit solutions to program needs
• Utilize SQL for data querying and manipulation, demonstrating proficiency in advanced query functions. 
• Stay updated with the latest advancements in insight creation methodologies, including AI and cloud technologies
  
  
  

Qualifications

Basic Qualifications  

• 3+ years of experience in project/program management or consulting role  
• 3+ years of experience with data analysis, data storytelling, turning data compelling insights assets  
• BA/BS degree  
• Experience in digital marketing analytics  
• Experience with SQL  
• Experience with version control systems (Git/GitHub), collaboration platforms (JIRA, Microsoft Teams, Slack), and documentation tools (Microsoft Word, Markdown, Azure Wiki).   
• Experience with MS Office (Outlook, Word, PowerPoint and Excel)     
  
  
  

Preferred Qualifications  

• Ability to collaborate effectively in cross-functional teams, fostering an environment of innovation and continuous learning. 
• Experience working with both technical and non-technical stakeholders to capture complex business requirements, solution, and drive full scale development of customer agnostic insights assets.
• Ability to innovate within existing frameworks and identify the best fit solutions based on business challenges and needs.  
• Ability to synthesize and make sense of data via effective communication and creative data storytelling
• Understanding of marketing and media metrics, as well as industry trends
• Ability to iterate and evolve programs and solutions over time, based on feedback and changing business needs.
• Excellent interpersonal, communication, writing, presentation, statistical and data analysis skills   
• Experience data storytelling skills -- turning data into insights and presenting to internal and external stakeholders.
• Familiarity with Python for data analysis and automation
• Experience with visualization tools such as Tableau and Power BI is a plus. 
  
  
  

Suggested Skills:  

• Project Management  
• Narrative Production and Intelligence Asset Development
• SQL   
• Python 
• Data Visualization   
  
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $98,000 to $153,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.



Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice