Harland Clarke, a Vericast business, is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
Job Description
The Executive Director, Sales Effectiveness is responsible for improving the productivity and engagement of the Vericast Sales team and leaders by effectively developing and implementing robust sales training and enablement programs. This role will identify and execute key training needs based on role requirements, capabilities, skill gap analyses, and business objectives. With a focus on the highest quality of development and design of curriculum, this position will lead the conceptualization, development, implementation, and measurement of sales learning curriculum.
Key Duties/Responsibilities
Identify and discuss with Sr. Leadership selling skill gaps and develop the appropriate training material to meet the needs of the Sales team. 25%
Lead the development of a robust ‘Sales Learning and Development' Program, including design and implementation of a robust number of developmental experiences including formal training, experiential learning, workshops, targeted coaching, field activities, etc. 20%
Identify the most appropriate training strategies for teams and individuals, by leveraging a variety of learning platforms (eLearning, instructor-led training, group workshops, etc.) 15%
Working with leadership to identify departmental efforts and resources towards development, education, operations, and coaching activities that are critical to the Sales Department’s goals and strategic priorities. 15%
Create overall course map or activity path to identify the appropriate developmental track for the Sales team and leaders based on a variety of factors including level, tenure with company, current knowledge and skill level, and future career path. 10%
Oversee the effective delivery of learning and development programs for the sales teams which includes managing the scheduling and logistics. 5%
Participate in the creation of structured methods to assess the quality and impact of the learning and development programs and processes using best practice methods and tools, including measuring participant reaction, degree of learning, subsequent behavioral change, impact on key outcomes, and/or ROI analysis. 5%
Development and execution of sales enablement initiatives. 5%
Qualifications
EDUCATION
Bachelor's Degree (Required) in Business, Marketing or related (Preferred)
Experience
5+ years experience in a sales enablement role or sales training position
3+ years experience creating sales specific training and development programs, instructional design desired.
3+ years experience managing the planning, scheduling and logistics of a large sales enablement program
3+ years experience collaborating, consulting, advising and planning as it relates to improving employee productivity/knowledge base/skills.
Interact professionally with various levels of associates, across business units and outside representatives
Demonstrated analytical skills and comfort with data, metrics and statistical methods
Multitask, meet deadlines and stay calm under pressure
Excellent communication (written and verbal) and interpersonal skills. Ability to communicate at all levels within the organization and outside
Experience with the Vericast Revenue Team is highly desired; understanding the goals and processes.
Knowledge/Skills/Abilities
Passion to support a sales organization
Ability to meet continuously changing priorities and challenges
Ability to easily adapt to change; including the market, products and internal initiatives
Ability to form and maintain strong partnerships with sales leadership team and key stakeholders
Ability to conduct a thorough department-wide needs assessment to determine key development need areas and determine appropriate training and development solutions
Ability to design appropriate developmental solutions for individuals and teams based on results on needs assessments
Ability to manage multiple projects, initiatives and timelines simultaneously to meet strategic business solutions
Ability to learn the business and the individual roles within Sales to ensure the appropriate training solutions are identified, created and successfully implemented.
COMMUNICATION AND CONTACTS
Communication with clients and internal co-workers – all levels of management, business leadership, suppliers, and other internal/external entities as required.
DECISION MAKING
Ability to make recommendations and bring out-of-box recommendations and solutions.
Requires broad conceptual judgment and ability to deal with complex factors
PHYSICAL DEMANDS / WORKING CONDITIONS
10-15% Travel (as needed)
Additional Information
Base salary: $140,000-$155,000
Position is eligible for an annual bonus incentive program.
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Seniority level
Director
Employment type
Full-time
Job function
Sales
Industries
Advertising Services
Referrals increase your chances of interviewing at Vericast by 2x