Director of Marketing

Birthplace of Country Music, Inc. (BCM) in Bristol, TN/VA seeks a Director of Marketing. This will be a full-time, exempt, position reporting to the BCM Managing Director. This person will actively work on the team he/she manages to maximize the creation of, awareness of, interest in, and perception of the BCM Museum, The Rhythm and Roots Reunion, Radio Bristol, and all functions and events of BCM.

To apply, please submit your resume and if available a portfolio of relevant work to accounting@bristolrhythm.com

Qualifications, Experience, and Essential Skills

• College degree required
• Five years minimum experience in marketing functions including advertising, PR, literature development, website management, promotion through social media, presentations development, and branding
• At least 5 years’ experience of working within the marketing department of an arts/culture or dynamic company in a busy office environment
• Coordinate the interests of various related industry groups to maximize use of resources, staff, and opportunities for BCM cross-promotion
• A thorough and in-depth understanding of Marketing (including Digital Marketing) and social media
• Experience of devising, implementing and monitoring integrated marketing campaigns, including experience of briefing designers, working with agencies and internal marketing staff
• Ability to demonstrate effective PPC (pay per click) optimization techniques, and experience of creation, administration, and reporting of PPC campaigns across all channels
• Strong understanding of SEO practices and optimization tactics
• Develop and monitor advertising and promotional materials
• Experience with Google Ads, Google Analytics, Meta/Facebook Business Manager, Sprout Social and WordPress
• Familiarity with Microsoft Word, Excel, PowerPoint, Google Drive, Sheets, and Docs
• Ability to coordinate the planning, production and analytics of all email communications to customers via Mailchimp
• Experience of creating content for various channels, including online media, video, web and email
• Experience of managing multiple social media channels and accounts
• Maintain and prepare a variety of periodic reports and records relating to the marketing activities of BCM
• Research for and apply for marketing grants to further elevate BCM’s efforts
• Excellent written English, including proofreading skills
• Excellent communications skills
• Motivated, proactive, creative and shows initiative- a self-starter
• Positive attitude and enthusiasm
• Excellent organizational skills including the ability to prioritize and juggle multiple tasks
• Excellent attention to detail

Preferred Skills (not essential)

• Supervisory Experience
• Tourism Marketing Experience
• Basic knowledge of Adobe Photoshop or InDesign
• Basic knowledge of Adobe Premiere Pro

Company Description:

The Birthplace of Country Music, Inc., located in Bristol TN/VA, is a vibrant organization operating a Smithsonian-affiliated interactive museum, hosting an annual music festival, and running a multichannel radio station. Our mission is to celebrate and preserve the heritage of country music while engaging audiences through various cultural activities.

If you are passionate about marketing and eager to make an impact in promoting country music heritage, we invite you to join our team as the Director of Marketing. Apply now and be part of an exciting journey celebrating the roots of American music!

Job Type: Full-time

Pay: $42,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Bristol, TN 37620 (Preferred)

Ability to Relocate:

• Bristol, TN 37620: Relocate before starting work (Required)

Work Location: In person