Washington, District of Columbia, United States
Contact Info
8K followers
500+ connections
Articles by Sterling
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Be like Chick-fil-A: The Personal Touch
Be like Chick-fil-A: The Personal Touch
By Sterling McKinley
Contributions
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How can you create quality content for social media in less time?
I think when you are creating content you should be planning on what platforms it will be shared on. I believe this way you can tailor your content to specific platforms and formats. For instance if you shoot your content in a 16x19 format you can use it as a reel, a square video or transcribe the audio into text.
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How can you use social media to manage crises and control damage?
Responding to your audience is key. The best way to increase engagement on your social media profiles is to engage your audience. I recommend asking open ended questions that will generate further conversations. Also be sure to respond to all comments whether they are positive or negative. This will also help you create a community of loyal fans and followers.
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What are the most effective ways to generate leads as a freelancer?
I believe that leveraging your network can be very powerful. I believe many people overlook the value of their personal Network. Your network can help you identify potential leads and even refer people to your business. The key is to constantly be sharing content that solves the problem of your target audience.
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How can you create a search advertising campaign that aligns with your client's brand?
I totally agree with this post optimizing your landing page is a must. It always amazes me that brands spend so much money designing great ads but then the design of the landing page does not convert customers. It is important to make sure that the offer on your ad matches the offer on your landing page.
Activity
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🔔 I'm thrilled to partner with the Latino Economic Development Center for an upcoming workshop on July 25th at 11 a.m. We'll tackle how to enhance…
🔔 I'm thrilled to partner with the Latino Economic Development Center for an upcoming workshop on July 25th at 11 a.m. We'll tackle how to enhance…
Shared by Sterling McKinley
Experience & Education
Licenses & Certifications
Volunteer Experience
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Entrepreneur in Residence, Center for Entrepreneurship and Innovation
University of Baltimore
Economic Empowerment
I'm tasked with acting as mentors and advisors to students interested in entrepreneurial careers; participating on an expert panel in the weekly “Chalk Talk” and monthly “Pitch Jack” programs; serving as guest speakers, competition judges, and curriculum advisors in the program; and participating in other Entrepreneurship Initiative projects.
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Teacher & Speaker
The Maryland Small Business & Technology Development Center
I believe every business can and should be using Online Marketing to grow. I also know that often the entire concept can be confusing, overwhelming or unclear. I breakdown Online Marketing into simple terms and show business owners how to increase sales.
My presentations rock (in my humble opinion...lol) and I stay away from a ton of boring power point slides, instead looking to be engaging, running real life demos and answering questions.
Publications
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How to fully embrace mobile
PR News
As marketers struggle to define mobile objectives and manage their mobile presence, mobile is changing your customer's behavior and expectations. Customers have fully embraced all that mobile has to offer; they expect your brand to be available anytime and on any device. Mobile is no longer the latest shiny object or a fad that will soon pass. It is a game changer.
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Why Social Media Matters for Lawyers
Maryland Bar
Social media has become very popular amongst tech savvy lawyers, while remaining a mystery to most lawyers. If you are on the sideline waiting to take part in social media, the time is now. It is a fact that social media will boost your online reputation, increase your “thought-leader-status”, drive traffic to your website and even gain you clients.
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Are Super Bowl ads still effective?
Baltimore Business Journal
The fact is that commercials are no longer effective as they used to be. Everyday consumers are exposed to over 3,000 ads ranging from car insurance to basketball shoes. Consumers have learned how to ignore the constant barrage of ads and they are looking for companies that offer real solutions instead shocking them with humor.
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The Internet: A Solo’s Finest Partner
Maryland Bar Bulletin
The key to your success and the success of your firm is the ability to find new clients. This is especially true in a solo or small law firm. The most effective and affordable way to find new clients is to take advantage of all the opportunities the Internet has to offer. For a solo lawyer, the Internet can level the marketing playing field and allow him or her to compete with seasoned law firms.
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Get mobile in your marketing or lose business
Baltimore Business Journal
Your customers are no longer spending hours sitting in front of a desktop computer surfing the Web looking for information. They’re on their smartphones or tablets.
So if you’re not there, too, they can’t find you.
There is no doubt that mobile advertising is one of the most powerful marketing tools available to business owners. Mobile marketing is all about reaching your customers on smartphones and tablets. -
Seven ways to win the online marketing marathon
Baltimore Business Journal
Just like traditional marketing, online marketing takes time. There are no shortcuts, no tricks or quick fixes. To see results you must be consistent and have patience.
You can’t do it alone, you’ll need help. Managing an online marketing campaign on your own without outside advice and criticism will only hinder your campaign. Find a good company/team to assist you, point you in the right direction and give you advice.
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Clients Look for Lawyers Close to Them
Clio’s Small Firm Innovation Blog
When potential clients look for legal help they look for lawyers and attorneys close to where they live and work. It’s importnat that your law firm be found on local directories.
This low-cost, high-reward service provides more value to your online local business listing. Getting listed on Google+ is only the first step to competing in your local market.
Projects
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In The BLK Podcast
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Welcome to the "IN THE BLK" podcast, hosted by Sterling McKinley, DMV's Grow with Google Digital Coach, author, and keynote speaker. Our podcast showcases successful minority entrepreneurs in the DMV area and highlights their inspiring stories, insights on entrepreneurship, and their impact on their communities. Tune in to get inspired and learn how to build a profitable business that stays "IN THE BLK".
Organizations
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Morgan State University Entrepreneurship Association
Marketing Chair
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SCORE, Washington DC
Workshop Presenter
I focus on increasing awareness of the Chapter’s capabilities in the market place, updating the Chapter’s website, implementing social networking and teaming with other service providers. In addition I work to increase our volunteer/non mentor resources to expand our marketing capacity.
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Join now to viewMore activity by Sterling
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Here's what a typical conversation with my son is like ... Malachi: "Daddy, are we rich?" Me: "No, we're not." Malachi: "Oh ... You need to work…
Here's what a typical conversation with my son is like ... Malachi: "Daddy, are we rich?" Me: "No, we're not." Malachi: "Oh ... You need to work…
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I'm thrilled to be speaking at the 15th U.S. Black Chambers, Inc. National Conference on behalf of Grow with Google. This is my third year speaking…
I'm thrilled to be speaking at the 15th U.S. Black Chambers, Inc. National Conference on behalf of Grow with Google. This is my third year speaking…
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Thrilled to be in Gdańsk, Poland for the next few days, connecting in person with my colleagues at GetResponse.
Thrilled to be in Gdańsk, Poland for the next few days, connecting in person with my colleagues at GetResponse.
Liked by Sterling McKinley
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Thank you Danielle Violante for putting this back on my radar. I didn't realize it has almost 4 million views!! It still is one of the most impactful…
Thank you Danielle Violante for putting this back on my radar. I didn't realize it has almost 4 million views!! It still is one of the most impactful…
Liked by Sterling McKinley
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I’m in my #GodDid season…🙌🏾 When Mayor @rachellproctor walked into the Dallas tour stop for the Speak Your Way To Cash® Resurgence Tour, I had no…
I’m in my #GodDid season…🙌🏾 When Mayor @rachellproctor walked into the Dallas tour stop for the Speak Your Way To Cash® Resurgence Tour, I had no…
Liked by Sterling McKinley
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I am happy to announce that I will serve as a keynote speaker! I look forward to sharing my story of overcoming depression and losing over 40 pounds…
I am happy to announce that I will serve as a keynote speaker! I look forward to sharing my story of overcoming depression and losing over 40 pounds…
Liked by Sterling McKinley
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🌟 From Shy Kid to Google Digital Coach! 🌟 When I was younger, I was shy. But I learned that stepping out of my comfort zone could make all the…
🌟 From Shy Kid to Google Digital Coach! 🌟 When I was younger, I was shy. But I learned that stepping out of my comfort zone could make all the…
Liked by Sterling McKinley
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🌟 From Shy Kid to Google Digital Coach! 🌟 When I was younger, I was shy. But I learned that stepping out of my comfort zone could make all the…
🌟 From Shy Kid to Google Digital Coach! 🌟 When I was younger, I was shy. But I learned that stepping out of my comfort zone could make all the…
Shared by Sterling McKinley
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