“I had the great pleasure of working with and indirectly managing Sara during her time at INK. Sara is a rockstar in every sense of the word. She’s smart, proactive, and always ready to tackle the next challenge thrown her way – with a smile to boot. Both on my direct teams, and when I was just picking her brain, I could always trust her to provide sound, thoughtful strategy, and was especially impressed with her natural knack for media relations. She’s a skilled communications professional – and more than that, she’s an absolute joy to work with. Any team will be extremely lucky to have her. ”
San Francisco, California, United States
Contact Info
1K followers
500+ connections
About
Activity
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The Design Kitchen team here are X are so creative and fun. Love your work Shane Washburn and Joseph Sargent!
The Design Kitchen team here are X are so creative and fun. Love your work Shane Washburn and Joseph Sargent!
Liked by Sara (Lasseter) Ferrario
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Wow! What a week! It was so wonderful to be with our amazing Customer Advisory Board members in Half Moon Bay. Listening, learning, and collaborating…
Wow! What a week! It was so wonderful to be with our amazing Customer Advisory Board members in Half Moon Bay. Listening, learning, and collaborating…
Liked by Sara (Lasseter) Ferrario
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🏳️🌈 25 years ago it was almost unheard of to self-identify as LGBTQIA publicly at work. ✔️ 25 years ago was also the first year of the Pride…
🏳️🌈 25 years ago it was almost unheard of to self-identify as LGBTQIA publicly at work. ✔️ 25 years ago was also the first year of the Pride…
Liked by Sara (Lasseter) Ferrario
Experience & Education
Licenses & Certifications
Organizations
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Austin Young Chamber of Commerce
Board Member
-As a member of the Austin Young Chamber of Commerce Board of Directors, my focus remained on supporting the organization's external and internal image. As a lead on the marketing committee within the Board, I was instrumental in driving website changes, messaging refinements, logo updates, use of external channels to disseminate messages, member and sponsor communications, and major event execution. I served a two-year term on the Board, which concluded in December 2018.
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Public Relations Society of America - Austin Chapter
Programs Committee Chair
-As Chair of the Programs Committee, I help plan and execute the monthly chapter programming such as luncheons, happy hours and breakfasts, as well as assist with senior level Masters Classes. Our chapter's programming help PR professionals in Austin continue their education after graduation and well into their careers. I attend monthly board meetings and work with my team to organize each month's planning processes for a smooth and successful event that promotes the chapter and overall PR…
As Chair of the Programs Committee, I help plan and execute the monthly chapter programming such as luncheons, happy hours and breakfasts, as well as assist with senior level Masters Classes. Our chapter's programming help PR professionals in Austin continue their education after graduation and well into their careers. I attend monthly board meetings and work with my team to organize each month's planning processes for a smooth and successful event that promotes the chapter and overall PR themes throughout the local professional community.
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Austin Young Chamber of Commerce
Ambassador
-The Ambassador Committee in the Austin Young Chamber of Commerce (AYC) has the responsibility and opportunity to connect with new and current members to be sure they are getting the most out of their membership in the organization. Our goal is to give every member the opportunity to meet new people in the Austin community and build their professional connections to support their current and future career aspirations and goals. As a lead Ambassador, I work with the AYC Board to organize…
The Ambassador Committee in the Austin Young Chamber of Commerce (AYC) has the responsibility and opportunity to connect with new and current members to be sure they are getting the most out of their membership in the organization. Our goal is to give every member the opportunity to meet new people in the Austin community and build their professional connections to support their current and future career aspirations and goals. As a lead Ambassador, I work with the AYC Board to organize committee emails out to the full member roster, including communications on upcoming events, volunteer opportunities and career building/continuing education sessions hosted in partnership with sponsoring companies and local organizations.
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Texas Belles Event Planning Organization
Vice President
-As Vice President, I scheduled event industry speakers for our weekly meetings. I also planned and coordinated quarterly networking events so that members have the opportunity to connect with prominent figures in the Austin events community.
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Public Relations Student Society of America
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-I served as head of the Public Relations Committee in 2010 for the Cotton. From Blue to Green campaign. In 2012, I joined the Blogging Committee to contribute content to the chapter's blog.
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Brands considering neutrality with political issues should ask themselves four questions: ✅ Does addressing the issue align with our company…
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